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Who has the best complete system to learn how to sell to offline clients?

Discussion in 'Offline Marketing' started by badboymarketer2, Mar 31, 2014.

  1. I am seriously considering learning how to sell internet marketing service to offline clients.
    Who would you recommend to learn from? Basically there are two things that anyone wanting
    to learn how to do this would need to know.
    1) generating leads effectively and converting them into sales
    2) Who to outsource the SEO, mobile and reputation marketing services too

    What has been your most effective system for getting clients?
    Basically how do you generate leads effectively and like clockwork and
    then how do you convert those leads to sales. I know this can be somewhat
    complex because each client has different needs so I assume that there is a system'to follow
    on how to asses your potential clients needs and then how to pitch this to them.
    Right now I am considering local marketing genius by Sprague or Alpha destru ction


    What services do you offer? I know that the competition is fierce that is why I am looking for
    a proven system to follow. Also I don't actually want to perform the work I want to outsource
    the work to a reputable company, any suggestions? I want to perform the lead gen and sales
    then outsource the rest. I know this all sounds easy and it will be a little more complex than it
    sounds.

    Also what does a great client look like and how do you specifically target them so that you are
    stuck with clients who are more trouble than they are worth.

    Thanks in advance and any help is much appreciated, I'm sure others will find value in this info as well.
     
  2. Alinea

    Alinea Junior Member

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    There's no complete system unless you want to get into unhelpful generalities.

    If you want to be successful, you need to have uncommon sense, and you need to stop copying what everyone else is doing and offering.

    I strongly recommend at least familiarizing yourself with direct-response copywriting. A huge part of marketing is the message, and people completely overlook this. People just skip right over the fundamentals and gun for the tactics and tools with nothing to back it up.

    Some books you can start off with:
    • John Caples - Tested Advertising Methods (4th edition or earlier)
    • Claude Hopkins - Scientific Advertising
    • Eugene Schwartz - Breakthrough Advertising (a must)
    • Victor Schwab - How to Write a Good Advertisement (very practical)
    • John Carlton - Kickass Copywriting Secrets

    And then there are more expensive options like Clayton Makepeace and Gary Bencivenga you can go for after.

    You won't just be learning about writing. You'll also be learning about people and marketing, because a ton of it will translate over to any other marketing medium - SEO, social media, PPC, web design, direct mail, email, etc. - online or offline, and even general life. After, you'll probably be more effective at whatever marketing than the guys that have been doing it, without even having done it before (not considering technical aspects). Most people are going to skip it. You'll change how you see people and marketing.

    Mm what else..

    I also recommend learning about human needs and desires (discussed a bit in Schwab's book), which can help you with the prospecting and client part. And just being empathetic. Always considering the other side's feelings.

    Oh and learn how to create unique selling propositions and value propositions. Helps you, helps your client, helps with copywriting, copywriting helps with this. This is a must! Especially if you insist on selling commodities... like SEO and web design... go ahead and search up your would-be competitors. I guarantee most, if not all of them, have nothing.

    For more business-related stuff, I guess sales books (I haven't finished any, so can't suggest any, but stuff I've learned from copywriting has helped with sales lol). Dan Kennedy's High-Fee Coaching & Consulting course and Alan Weiss's consulting products have been semi useful. Also look into Jay Abraham's stuff, like Getting Everything You Can Out of Everything You've Got and the Mr. X (Money-Making Secrets of Marketing) book which is nice to refer to. The Strategy of Preeminence goes back to what I mentioned about empathy.

    For getting clients, I use social media and email as a means of contact. I refuse to cold call. Again, going back to empathy (though now I'm just assuming), if I were a business owner, I'm going to be busy, and I don't want to be taking sales calls. I can't see you, I don't know who you are, I don't have the ability to do my own research on my own time while you're calling me, etc. I'm sure it does work, but I don't want to be seen as a cold caller or solicitor. I want to be seen as exclusive, reputable, sought-after.

    Help others. Give out free stuff. People will come to you. Search up inbound marketing if you don't know what that is.

    Don't know how to start? Just start helping anyway.

    For example, sometimes I'd hear of new businesses or startups and check them out. A few I thought were very promising, and I reached out to offer suggestions (no intentions). I've only had positive responses. Some didn't make any changes. The ones that did saw triple-digit improvements. Then I ask for a testimonial or if I could use them as a reference.

    Those were before I even had any clients. And they weren't even clients themselves. One store increased sales by ~450% from a suggestion I threw at them, and it was only when they reached out to me a while later to tell me did I find out. How do you think that number would sound to a prospect? Another startup offered me a job. I didn't know at the time, but they weren't new (I thought they were), having already received several million in investments. They were just growing.

    Outsourcing, I don't know anything about. The smallest changes can make the biggest improvements.
     
    • Thanks Thanks x 4
  3. tlolimit

    tlolimit Registered Member

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    There isn't one system. Even if, it may or may not be applicable to you because of your area and niches as well. When looking for offline clients just always think about the value proposition. Its a practice -- take a look at a local business and just identify the weaknesses for that business and then find solutions.