I have been an affiliate for some time promoting products like Wordpress themes, plugins, domain name and other website related products etc. I have been always wondering who are the buyers and what are they doing with their websites. For me I need a website so that I can become an affiliate and promote things. I don't think my customers are affiliate though. I want to understand this so that I can better cater to my potential customers. What in your opinion why do people need a website? I have a few answers but can you share yours here too? They are affiliates, building website to promote products. They are local business owner, who wants to own a presence online. They are online store owner. They engage in e-commerce activities. They are individual who wants a portfolio website. Big corporate Community based organisation like church and neighbourhood, and forum ..... your thought please? Thanks!