You know, those people in the business that have a genuine "F*ck You" attitude. Vic Franqui (Blogger Unleased): I'll say this about Vic. If you want to learn everything Whitehat, then dude is the perfect mentor. He KNOWS his stuff. Knows to the point that I have to capitalize the word. And he's VERY helpful. Answers his e-mails, walks you through problems 1 on 1. But don't get on his bad side. Actually, his good side is his bad side. That's just Vic. lol Yes, I'm a fan. X (Adwords Blackbook, etc.): Cutthroat Mercenary. Territorial. Dude is like an IM predator. Step on his turf without knowing and he'll blackhat your life to death. Then he'll blog about it, and point at your starving family and laugh. And you'll never know it was him. On some "Wraith of God" shit. The Rich Jerk: Who cares if it's fabricated for sales. Dude's rich. And a Jerk. Nuff Said. Can you think of any more?