Who are or what is IRL?

IRL or In Real Life are conference organizers based in the UK. The BHW conference is being organized by IRL. We understand there was some initial confusion on the forum re our role. Using the buzz word In Real Life seems to be the perfect fit for what BHW is trying to achieve with this conference and the IRL team is proud to be undertaking this event. We have taken the concept of getting your community together at the same time, under one roof and we are running with it. IRL is confident that the BHW conference will be a huge success and if that happens there will be plenty more to look forward to in the future. We believe there is no substitution for meeting people in real life.

BHWconference has grown into something better, bigger & more essential to the success of your business.
We've teamed up with some of the world's most influential and provocative thinkers and we're sponsoring the event which will truly help you maximise your earning potential. It's a unique, no holds barred UNconvention: UNGAGGED - hosted this year by Erika Napoletano.

UNGAGGED will break rules. Rules you may not know existed but which have constricted every other SEO convention you have ever attended.
At UnGagged, geniuses who know how to help you profit, will speak without fear of being told to STOP, by the corporates who think they're in charge.
You'll hear stuff you won't hear anywhere else, ever again. (At least, not until the next UnGagged!)

Things are changing. And we're excited to be part of the change.
Looking forward to seeing you at UnGagged.

Check out the UnGagged discussion here http://www.blackhatworld.com/blackhat-seo/f213-ungagged-2014/