I'm thinking of advertising on Facebook. My site doesn't sell any products I just want some good targeted traffic, so my site will go higher on Google, etc. my question is... What are the prices like on Facebook? Like... how does it work? Is it PPC like Google? Or is it a PPI method? Where money is charged from me, for every impression that I get? + Can I make it super targeted? as in "only in this city, and only for people between the ages of 18 - 22" EDIT: & is there such thing as "Keyword Research", if so, then how does it work? How does Facebook now which ads appeal to whom?