Hello fellows, First of all I really really hope I picked up the exact place to put my thread on ... Recently I found out that a friend of mine is a really good SEO expert. However, recently I decided to push my site in google really hard. My word is short 8 characters with 27,000 exact searches (high competition) Yesterday I had a meeting with him and he explained me a little bit more about panda 2.0 (google project) that is build against all the affiliate sites and that google believe that affiliate sites are bad for the Internet and they don't like it. So far so good, we all know that G hates affiliates, but what my friend also said was shocking... He said that if I try to rank my site to page 1 it will be like I start a normal site (not affiliate) with punished domain, aka - super hard. Of course then I asked how the others rank on page 1 and he told me that they are most likely paying google to rank them which is scaring me as hell (where are we all going?) So basicly his words were that it's POSSIBLE for some SEO guru but it's really unlikely to achieve it without paying google (WOW!!!) I'm about to use only WhiteHAT techniques to achieve it (not me, my SEO guy) So basicly my question is if this is all true and should I screw my websites now and try to find another niche... ? Thanks for your time!