Thought I would document my efforts for a whitehat SEO campaign for a UK business. When I say whitehat, I mean no automation, no mass links and hopefully nothing that will cause any problems for the client (seeing as I have a relationship with them outside of this venture). I am targeting two keywords that I consider low/medium competition- I will publish reports later on. Keyword1: #56 Keyword2: #26 (this jumped 41 spots today, I think that's coincidence though). Initial work for keyword 1 is to add 3 high quality site wide text links on related sites from http://www.text-link-ads.com?ref=194335 For keyword 2 I am going to scrape all of the links from the top 5 competitors (using http://www.ibacklinkpro.com/) and then organise them by quality and then start requesting links / link exchanges from them - my aim is 5/10 requests per week - this tactic is copied from a member here, I'll post credit shortly. No indexing as I want everything to hit google naturally.