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White Paper help?

Discussion in 'White Hat SEO' started by jhakasseo, Mar 21, 2013.

  1. jhakasseo

    jhakasseo Senior Member

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    Hello BHW,


    My boss want me to write a white paper for one of SEO project.
    I don't know anything about this and how to write it. However, I would love to know how and where to start from.

    Do anyone have idea?
     
  2. Endire

    Endire Elite Member Premium Member

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    Jhakasseo,

    Are you saying you need the actual content for the white paper or you need to know what format actually makes a whitepaper?

    If it's the latter, a white paper is simply a name to refer to some kind of informative report (note that format doesn't really matter like HTML page or PDF although many are PDFs).

    If it's the former, I could help you more effectively if I knew what topic(s) your boss wants the whitepaper to cover. For example is it about SEO or is the paper just to be used in an SEO project and the content is about something else? If you already know what the content should be then just write the report in Microsoft Word and save it as a PDF.

    Maybe this will help,

    http://www.dirjournal.com/business-journal/how-to-write-a-white-paper/

    Hope that helps,

    Shawn
     
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  3. jhakasseo

    jhakasseo Senior Member

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    There was a website I was doing SEO for and it has huge ranking drops after penguin update. So I analyze backlinks and onpage of website and build some good backlinks on it.
    Currently, website is ranking well in SE. So he told me to create white paper on what you did and how it will be helpful for other projects which is stuck in ranking.

    But, I never write any white paper I hate writing in between..
     
  4. Nigel Farage

    Nigel Farage BANNED BANNED

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    First thing you have to do is define what SEO is. On page vs. Off page is the 1st thing. Laypeople throw the phrase "SEO" around so often that they actually think they know what it is. The second thing to do is to tell them why they would want SEO. Most people would not understand that the higher you rank in search results, the more profitable you are as a business.
     
  5. jhakasseo

    jhakasseo Senior Member

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    This is not about SEO dude..I know it is this something else that I want to know.
     
  6. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    He wants to know 1) what exactly did you do that fixed the first site with the penguin penalties. And 2) why did those steps help.

    Just write up a step by step guide of what you did, and after each step a little explanation of why that step was necessary and beneficial.
     
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  7. jhakasseo

    jhakasseo Senior Member

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    OK I will do that but Do I need to write in format if there is any.
     
  8. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    From wikipedia

    Your boss wants to understand what the issue is with why the sites don't rank, what steps are necessary to solve the problem so he can decide a plan of action.

    Here's an outline, just take each point and then elaborate on them.

    Code:
    I    Why the Google updates have caused our loss of exposure in search engine result pages.
        a.  What is penguin?
        b.  Issues that cause penguin penalties
            1.  issue that causes penalties #1
            2.  issue that causes penalties #2
            3.  issue that causes penalties #3
            etc.
        c.  What is panda?
        d.    Issues that cause panda penalties
            1.  issue that causes penalties #1
            2.  issue that causes penalties #2
            3.  issue that causes penalties #3
    II    How our websites are deemed vulnerable to Google updates
        a.    Our site #1
            1.  issue #1
            2.  issue #2
            3.  issue #3
            4.  issue #4
        b.  Our site #2
            1.  issue #1
            2.  issue #2
            3.  issue #3
            4.  issue #4
        c.  Our site #3
            1.  issue #1
            2.  issue #2
            3.  issue #3
    III    Corrective measures to restore our position in google search engine result pages
        a.  Our site #1
            1.  corrective action #1
            2.  corrective action #2
            3.  corrective action #3
        b.  Our site #2
            1.  corrective action #1
            2.  corrective action #2
            3.  corrective action #3
        c.  Our site #3
            1.  corrective action #1
            2.  corrective action #2
            3.  corrective action #3
    
     
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  9. jhakasseo

    jhakasseo Senior Member

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    Thank you very much for this effort dude.
     
  10. edgematch

    edgematch Elite Member

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