The site is Code: pureseo.co.nz This guy features in weekend paper calling out unethical companies and touting his company's gloriously whitehat standards. He is also putting on a $900 a seat workshop next month where he goes in on "blackhat SEO companies", exposing them to marketing managers of the top national companies, & of course promoting his own service. This just ticks me off. I had a quick look at his site's footprint and found - 1. 39.5% of his site's traffic comes from India, this in spite of him claiming they don't outsource outside of NZ. Why would that be? 2. His footer backlinks on client sites are d0-foll0w, despite him claiming there is no "link juice" being passed on to their site from footer links on client sites. 3. I pointed out 6k recent backlinks from a clothing ecommerce site, which he denies. (It's no biggie but why deny it? These backlinks are being removed by the thousands over the weekend) 4. A 301 redirect they hadn't removed for a while from an xrumer service website. I know the Alexa traffic could be neg SEO as well as the 301 but still.. Don't know why this irks me so much .. is it the air of smugness or the $900 "black hat exposition"?