Well I have read a few threads about White Hat S.E.O. and what exactly it is and does it even exist. Well here is a list of what white hat seo consists of: Basics: On-page optimization. site link structure. keywords usage, placement and research external link building Marketing: PPC Video Social E-mail Mobile Branding Design: Site Structure Sales Funnel Page Layout (Hotspots) and there is so much more. If you have any other suggestions I would love to see them. I was just unable to think cause I am actually in the middle of working on some of this. But as stated above white hat seo is a task, and if you combine all of what I listed above and more, it will pay off. Just don't give up and keep on doing. There is no such thing as a quick buck in white hat seo, it takes time, money, and lots of hard work.