Just Joking - but there is some truth to the statement. You may recall my little drama's back in February with the dreaded unnatural links letter from the big G. I won't go too much into that only to say I lost over 30% of my business overnight. As hard as it is to believe that disaster turned out to have a silver lining. I no longer spend the vast majority of my day doing mind numbingly boring link building. I used to hate what I did whenever I actually thought about it, because pretty much all link building for ranking purposes is just pure pointless spam cluttering up the internet for no reason other than my own selfish ones. I know and understand that I was just playing by the rules G made, and if I didn't I wouldn't be able to rank. But it still kinda shitted me. Since losing my main KW, which was responsible for over 30% of both my traffic and income, I've had to do things a little bit differently. I AM NOW ACTUALLY ENGAGING MY POTENTIAL CUSTOMERS to drive them to my site. And it feels good. And it's working better than all the auto spam ever was. Sure, my 2-4 hour workday has grown to about 5 or 6 hours now, and I still spam the crap out of my other keywords, but getting referral traffic from other sources is not only directly helping people but building a sound base for my business. It's building relationships with past present and future customers that I never bothered with previously. It's also increased the sites daily earnings by almost 50% with less actual traffic than I had before, if you can believe that! And at the end of the day - I feel good about it. I won't go too much into my methods, as they're pretty niche specific, only to say I'm now even heavier into social media and niche specific forums than I used to be.