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Which Type of Investment Is Better. Content or FB ads

Discussion in 'Black Hat SEO' started by yaaash, May 11, 2017.

  1. yaaash

    yaaash Regular Member

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    Hello Guys the question is quite clear. I have a website and trying FB ads to generate sales and lost around $200 without a single sale.

    But i see that many people still getting a good ROI via FB ads but i am not a expert.

    If i invested $200 in articles i would have seen some traffic via google (correct me if i am wrong)

    So, according to your opinion which type of investment is good FB ads or Content ?

    If Your answer is FB ads how can i use it properly Is there anyone who can help me with it ? Or can you point me to any one providing services like this.... My budget is around $500..
     
  2. yaaash

    yaaash Regular Member

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    Whats your opinion guys .. kindly shed some light
     
  3. propipper

    propipper Junior Member

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    It depends how fast you're trying to get paid. $200 in articles is good (if the content is good) but SEO could take months before you see any results - if you see any results.

    If you want to see results right away, go with FB ads. Check this forum for more information. I also think there were several giveaways for FB and other social media courses here on BHW. Also, I wouldn't say you "lost around $200" - you took the first step - you took action and tested. Now you know what doesn't work.

    I understand why people don't mention their niche or business topic but it's really hard to say if FB is better with limited information. What type of ads did you run? Was it a text ad? Image/video, etc? How was your targeting? What audiences were you targeting. How tight were your interests? What demo is your target audience?
     
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  4. Samwacgamchy

    Samwacgamchy Jr. VIP Jr. VIP

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    I would personally go with content. A beginner should stay away from ad spending. Or in simple words beginner should spend time and not money. Become smarter and then spend more money. With content you have some sort of long term result guarantee (although we stay away from this term). In ads you have to manage PPC, study the offer, you cannot directly send people to offer page and so many things.

    With content atleast after 4-5 months you will start seeing traffic and expect to make some money.

    ROI wise stick with content. $500 worth content is a lot. That is like almost 50 articles of atleast 500 words (assuming you pay $10 per 500 words for higher quality).

    Hell you can literally make a PBN + money site in a small niche and start making money within like 2-3 months time. But again beginners shouldn't touch PBN.
     
  5. Affiliate Dealer

    Affiliate Dealer Newbie

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    I am also have same problem
    Thanks for your advise
     
  6. MisterF

    MisterF Jr. VIP Jr. VIP

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    Content is longer term, the articles are there while ever you keep them on your site. They'll attract organic visitors if the content is good.

    FB Ads are a quicker source for traffic, if you have an opt in for a list, you may get subscribers too.
    If done correctly they're a good ROI, but can prove costly if not.
     
  7. foxlobo31

    foxlobo31 Registered Member

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    highly depends on what you advertise on facebook.
    I personally have high roi in fb because i sell real estate properties.

    per 100$ ill probably earn $2k to $3k though you still need to work allot because its a physical product where buyers have lots of questions.
    and paperworks and tax etc etc.
     
  8. stevesolo

    stevesolo Jr. VIP Jr. VIP

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    IMO, investing in content is best and it gives long-term benefits too.
     
  9. sid kash

    sid kash Registered Member

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    It very much depends on your goals for your website. If you want to rank your website on search engines, then get very good quality content and invest in the content. But if you want to drive sales then just make a good quality landing page and invest on the facebook ads to drive traffic.:)
     
  10. yaaash

    yaaash Regular Member

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    I am selling Baby Shoes and targetted US, Women and parents of toddlers and new parents and also added those who likes my competitor pages. But still no success via FB ads. Now it looks like I should focus on content to get some targetted traffic via Big G.....

    I Hope I would not get some extra competition after revealing my niche
     
  11. yaaash

    yaaash Regular Member

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    I also have one more doubt that as my site is selling products. What type of contents should i build ?
     
  12. Samwacgamchy

    Samwacgamchy Jr. VIP Jr. VIP

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    content for ecommerce type of site is always a problem

    Do some keyword research on baby shoes and try to write content on long tail keywords or easy keywords. But i don't think that niche is that easy. Baby market is huge.
     
  13. yaaash

    yaaash Regular Member

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    Yes, you are right... I am experiencing it
     
  14. propipper

    propipper Junior Member

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    Why don't you go to Pinterest? I assume you're doing all the correct targeting on Facebook?

    As far as content goes, it is tricky for a ecommerce site but do useful articles - not about the product itself but about the benefits in general. Example: your audience may be new moms seeking advice so do an article like "How to choose the perfect baby shoe size."
     
    Last edited: May 12, 2017
  15. yaaash

    yaaash Regular Member

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    Hmmmm Bit correct do you have any experience with FB ads ?
     
  16. yaaash

    yaaash Regular Member

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    Is polyvore a good place to showcase the products... I think it is best for fashionable items . Please correct me if i am wrong...
     
  17. yaaash

    yaaash Regular Member

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    What you think about Polyvore guys
     
  18. cplay

    cplay Regular Member

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    Wise words, wise words.