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For organic traffic in the baby niche, I’d recommend starting with Pinterest. It’s perfect for baby tips, checklists, and product ideas—plus your pins can keep bringing in traffic for a long time. Instagram is also a solid choice, especially if you’re up for making Reels around baby products or parenting hacks.You can try influencer marketing on IG, Tiktok, and YT. Several medium-range influencers will do it for less than ad budget.
And if you’re comfortable with video, TikTok can work too—lots of parents hang out there. Hope that helps, and good luck with your Amazon affiliate plans.