My Link Building strategy is to pay blogs owner to include a link from my site in their blog post. I know that it's not a good practice, but I think that is hard for Google to differentiate (Algorithmic or manually) whenever it is paid or not, because I will ask to include in the middle of the blog post, with context, and I will use branded anchor text. There are 2 option for this: 1) To pay the blog owner to create a new blog post with my link. Pros: With the new blog post, as it will be in homepage for some days, I could get some traffic Cons: Its more expensive then the option below. (The second option I can negotiate to get a lower price easier) 2) Or, to pay the owner to put my link in an older blog post (1 or 2 years old blog post). Pros: I can choose an old blog post that already have backlinks (so it can pass more juice) to include my link Cons: I don't know if this is true, but I think that Google could give less weight for new links included in old posts Which option you choose?