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Which Option? A or B?

Discussion in 'BlackHat Lounge' started by SpellZ, Apr 26, 2011.

  1. SpellZ

    SpellZ Regular Member

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    Location:
    Toronto, ON
    So I was thinking along the way sometime by the end of summer to maybe launch a product, but like the rest of us here (at least I think so...) we assume that it is a million dollar idea...

    So none the less, I have a few questions to ask, and was wondering which deal (A or B) will make me more profit. Of course I will do A/B split testing, but still I would like to know what you guys think...

    So... Choose A or B

    #1
    A) Silver package for $47 and Gold package for $67
    B) One package at $47 + $20 update for additional information

    #2
    A) $67 package
    B) $47 + $20 activation fee

    #3
    A) "Valued at $122.00, now $67 (save $55.00)"
    B) "Valued at $122.00, now $67 (save over 50%)"

    #4
    A) $67
    B) $6/month

    #5
    A) Online Application
    B) Downloadable PC/Mac software

    #6
    This is more of an opinion question...
    What do you think of, "$7/month, add a one time activation fee of $57"

    All comments/opinions welcome
     
  2. SpellZ

    SpellZ Regular Member

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    Location:
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    Hey guys, I think BHW had some issues and lags, and I'm just posting to see if anyone else can help me out?

    Thanks a bunch
     
  3. J1218

    J1218 Power Member

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    In #3, letter B, your math is a bit off. It says "Save over 50%", but it's actually a little less than 50%.

    $67x2=$134. ($67 is 50% of $134)

    50% of $122 is $61.

    I hope that makes sense.

    As for everything else, that's really something you would have to split-test to get the best answer. I really don't like #6 though at all. A $57 activation fee seems a little high.

    Without knowing anything about your product, it's hard to give you better suggestions.