Here's the deal: Found a good niche keyword. Exact match keyword .com, .org, .net, .info are all takeng. .co is still available. Competition is medium. exactmatchkw.NET is #1 in Google. The question is: Which one's better in SEO point of view: exactmatchkw.CO [exact match yes, but it's a .co domain (??)] or notexactmatchkw.COM [not exact match but kw will be included in the name with a variaton like MYexactmatchkw or exactmatchkwSHOP, etc. and it's a .com domain] If we think the SEO, how good is .co domain with exact match keyword compared to not-exact-match-but-still-containing-the-keyword .com ? Will the exact match keyword give me any advantage even if it's a .co domain? Or will the .com STILL be better even if it's not going to be the exact match domain? How weak is .co compared to .com ?