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Which one should I prefer ?

Discussion in 'General PPC Discussion' started by seoways, Dec 13, 2012.

  1. seoways

    seoways Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Which one should I prefer the most? SEO over PPC or PPC over SEO?
     
  2. Leo00

    Leo00 Regular Member

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    While SEO is profitable in long term, PPC can bring immediate results. But you need to be careful not to spend money there without any sales. If you are not sure, how much you will have to pay in PPC to get a conversion, I suggest you to set a smaller budget aside and try it. If the cost of PPC per 1 conversion is lower than the revenue that you get from that conversion, you can continue and reinvest into PPC. Meanwhile, you can work on your SEO campaign.
     
  3. seoways

    seoways Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Is PPC suitable only for high budget?
     
  4. SUPER CHAMP

    SUPER CHAMP Junior Member

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    Hey sorry for hijacking does PPC is a legit traffic i mean if we want them to do a CPA offer, will they do it.

    Noob here
     
  5. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    SEO is a better long term strategy because you stop paying per visitor. PPC is a good short term strategy because you get traffic immediately.
     
  6. Leo00

    Leo00 Regular Member

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    PPC can be effective also with smaller budget (depending on what you sell). I would recommend Google AdWords since you can get a lot of information how to set up efficient campaigns. Also you can get a coupon to try advertising with them for free (then you can decide whether it is profitable for your business).
     
  7. Leo00

    Leo00 Regular Member

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    You need to target the keywords very precisely to get highest conversion possible. For example if you sell shoes, target keywords like "buy shoes", "where to buy shoes", "shoes e-shop", etc. You want to target people who already decided they want to buy your product.

    Different situation are conent PPC ads - these, unlike from search engine, are more suitable for branding campaigns.
     
  8. scourforce

    scourforce Junior Member

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    You actually need both. PPC for immediate results and SEO for organic growth.

    PPC is also great for testing keywords as well.