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Which of these designs fits best for a single-product online store?

Discussion in 'BlackHat Lounge' started by krzysiekz, Jan 30, 2013.

  1. krzysiekz

    krzysiekz Senior Member

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    Hi & thanks for visiting. Please give me a minute or two of your time and help me out with choosing how I should proceed!

    Soon I'll be launching an online store in a niche market. I will be having the products manufactured under my own brand name and (at least at the start) the focus will be on selling one main product. There will be a few add-on accessories available, but for the most part the focus will be on the one, main product.

    And so, it seems that the regular e-commerce approach does not fit too well. If I am selling one product, there is no need to have the product pages and the typical e-commerce home page that show cases multiple products - because, after all, I don't even have multiple products to sell.

    So I've been trying to think of the best way to approach this. How do I create the online store in such a way that it does it's job, while only selling one product.

    The first thing I thought of was not too call it something like "nichestore.com" because it's not much of a 'store' with only one product on it. So I was thinking of taking the approach of calling it "brand.com" and sticking with that.

    The next thing I thought was to make the design more of a 'sales page' type of design. Instead of having a home page where the customer then needs to 'click through' to the actual product page - I figured I may as well use the home page as the product page (in a way) that way they don't need to click on anything. The product and all of the information is right there, on the home page. Helps with SEO too, I think.

    So without further delay, I was thinking of some of these designs:

    http://health-point-wp.webfactoryltd.com/

    http://demo2.woothemes.com/whitelight/

    http://themeforest.net/item/nautica...e-wordpress-theme/full_screen_preview/3553644

    http://themes.mdnw.net/?theme=shapeshifter

    Or a combination of them all in to one (taking various aspects and forming it into the one sales page). All of the above would need modification, but as a bare-bones theme I think you will be able to image what they would look like if it was a single-product website.

    So what are the thoughts here guys? Does anyone know of any other websites which are selling single products and how they have handled the process?

    I made an Android tablet store, http://www.androidhub.com.au and it is currently a single product store but I don't feel this is suitable for my next product. Also, I want more content on the home page.

    Let me know what you think!

    Thanks for your time :)
     
  2. krzysiekz

    krzysiekz Senior Member

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    Anyone? :)