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Which Keyword is More Targeted - "Review" or "Discount"?

Discussion in 'White Hat SEO' started by agag2, Feb 16, 2011.

  1. agag2

    agag2 Supreme Member

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    Hi
    If I had a choice between keyword + review or keyword + discount

    Which one do u think is more targeted -- and waiting with money in there hand (ready to buy..)? Also why?

    Thanks
     
  2. takeachance

    takeachance Power Member

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    The more leywords you add to a TLD in an attempt to match an exact keyword, dilutes its power in G's eyes - I have plenty of experience with this. Have you thought about adding either an x,y,q to the end of the keyword? In my tests it seems that G00gle ignores these letters if placed at the end of your domain name. You then have just one letter extra and given it seems to be ignored pretty much an exact match domain....and much more powerful than 'review' or 'discount' (unless you are going after these long tails).

    Its just a few bucks for a .com these days so I suggest you get out there and experiement.
     
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  3. squark

    squark Junior Member

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    It depends. Do you have a discount for your visitor? If not, go with review. If the user comes to keyworddiscount.com and finds keyword review then they'll probably keep looking for that discount... Even if they've got money in hand.

    If you have a discount, go there. That's 1 step further down the buying process. Otherwise use review.
     
  4. itos84

    itos84 Power Member

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    Today I bought a domain with the word "buy" at the end because the exact match was taken, but your idea of adding just a letter could be good. Will test it in new sites.
     
  5. takeachance

    takeachance Power Member

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    Don't forget that any letter will not do - pay attention to stop letters hence why x,z are the most powerful - putting an s or h for example I think signifies the start of another word in G's eyes and doesnt work anywhere near as well - x or y are you best choice for this method....
     
  6. Autumn

    Autumn Elite Member

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    Discount is definitely more of a buyer keyword than review.

    With "discount," they've probably already made the decision to buy that particular product and they're looking for the best deal.

    With "review," they're considering that product but they're still weighing up their options - they haven't actually decided to buy yet.

    If there's actually some kind of discount you can offer them, I would expect better conversions off "discount" than "review." However you could expect good conversions from both keywords if your sales pitch is effective.
     
  7. k4sper

    k4sper Registered Member

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    definately discount over review because not only people looking for discount already made they decision but also it can help take decision for people who are undecided.
     
  8. agag2

    agag2 Supreme Member

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    I agree - think discount is more targeted...
     
  9. domaining

    domaining Newbie

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    Review will most likely cause the domain to rank higher.
     
  10. blackhit

    blackhit Super Moderator Staff Member Jr. VIP Premium Member

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    It is true that people looking for a discount have made the decision to buy. But there's is a problem with this kind of traffic.

    - They have all the info they need about the product including what it usually cost.
    - They are shopping around to see if they can get it cheaper. Can be a lower sale-price, a discount coupon or free S&H.

    Money matters to them even if it's just a couple of bucks.
    This means they will make the effort to visit multiple sites (usually from 2 to 3 pages in the SERPS) till they find the lowest price they can get from a reputable seller.
    Your offer will have to compete with the other offers if you want to make the sale.

    With people looking for a review it's different. They might have a couple of options and are looking to see which one fulfills their needs (quality, value, etc.)
    With the price it can go either way.
    Might be they have set a budget and the offer is within that. So they click the link and buy.
    Could be that they are convinced about the value, quality and features and just want it. They click and buy.

    And of course reviews attract the discount-hunters....:D
    They educate themselves at your site and leave to see if there's a better offer online.
     
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  11. roberteb

    roberteb Regular Member

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    Just my observation / testing is that reviews plural gets more traffic than review singular.

    So for a post / page I always target "The Latest XYZ Reviews" not "The Latest XYZ Review" and have a URL to match.

    However I may be wrong :)
     
  12. hanggolf

    hanggolf Registered Member

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    Have to agree with some of the stuff being posted here and throw in my two cents:

    1.) While "discount" may be more of a buyer targeted keyword, you're basically also choosing to focus on what could turn out to be very finicky traffic - they're going to look for the absolute lowest possible price point.

    2.) The "review(s)" keyword is as much of a buyer keyword but it will likely garner more traffic and you can actually use a bonus/value add mindset to sell them from your review page/site. As in: they're looking for reviews of the P90X system, and you're including a special extra report and downloadable video series from a successful P90X user if they buy through your link. This is just as example - the bonus can work here, but the "discount" searcher wouldn't care about this so it's worthless to them.

    3.) If you are going to market from the discount angle, you better be able to actually offer a discount - otherwise you'll just piss people off. But if you can offer a good discount and still operate at a profitable margin, then the easiest way to win here is just beat everybody else on price (and on traffic).

    4.) Selling from the review angle is easy enough if you have the best review and you offer the most value. Someone that is really doing their homework will remember a high quality review site and your video or report or whatever - if you hook them with the free information, and then offer the added bonus of even more value that they can get by purchasing the XYZ widgets or whatever from you, then you've got them.

    Good luck.