A lot has been said about guest posts and how awesome they are (if implemented right) but I want to know if INTERVIEWS are the same or better? I've been noticing that a lot of SEO bloggers are recommending interview-based backlinks over guest posts. The thesis? Interviews are based on 'authority.' Guest posts? Well, it's a crapshoot and can get some heat from Google if the blog posting the GP actively solicits for guest posts. Anyone care to clarify this?