Which is easier to rank?

Discussion in 'Black Hat SEO' started by Nosence, Oct 21, 2011.

  1. Nosence

    Nosence Senior Member

    Dec 28, 2010
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    An exact name match domain or a large site with keyword in the URL

    Im debating between attempting to get a big site ranked, or start a few smaller ones.

    I already have a large site that I am having a very hard time ranking
  2. Mountaineer

    Mountaineer Senior Member

    Oct 14, 2011
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    I'd try my luck with a new EMD site. Starting from scratch is way to go!
  3. HelloInsomnia

    HelloInsomnia Jr. Executive VIP Jr. VIP

    Mar 1, 2009
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    It's hard to say without looking at the keywords, competition, ect.. But I would say start small - at first it's nice to have little victories that will keep you going in the right direction. Once you build up some income outsource the boring stuff and build up your empire. At that point you can go for the larger sites and harder to rank keywords.

    Just my 2 cents.
  4. photoman

    photoman Junior Member

    Sep 4, 2011
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    It depends a lot on what's going on with the large site. If it's hard to rank, then there may be strikes against it with Google and you would be better off starting anew with and EMD. Are there good stats with the large site that make it worthwhile pursuing and do you know why it's hard to rank?
  5. bucksgen

    bucksgen Junior Member

    Dec 16, 2009
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    An exact name match domain is easier.
  6. 2DHades

    2DHades Power Member

    Feb 8, 2011
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    if the options are

    small EMD
    or big authority site with KW in the url

    then the authority wins in the long term
  7. link-package

    link-package Junior Member

    May 4, 2011
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    I agree with this.
  8. GreyWolf

    GreyWolf Executive VIP

    Aug 17, 2009
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    Artist / Craftsman
    sitting at my PC
    I disagree. Or at least I don't think it makes it enough easier to really matter 99% of the time. Not anymore anyway.

    I think it really depends on how you're trying to promote your site.

    People think so much of EMD names, but really if you're building a lot of backlinks to the site it isn't any harder to rank an EMD than it is to rank any domain name with a keyword subfolder. Either way you have the keyword in the url.

    EMDs got really popular after xfactor started pushing the "4slicetoaster" style micro niche sites a few years back. At that time it was easy to find a lot of fairly high search volume longtail keywords with really low competition. Just having some keyword rich content and an EMD was almost enough on it's own to get you a good SERP position. So you could really set up a shitload of EMD MNSes and get enough traffic to them to make a few bucks a day for each of them with adsense. The point was you didn't need to do a lot of backlinking to get them to rank.

    It a little harder to find that good of longtail keywords anymore. There's still a lot of good ones, and longtail keywords are still the best way to target your pages, but you really need to count on building some backlinks to do it. If you do a good enough job choosing your microniches then you won't need to do massive backlinking blasts, but even just a few high quality backlinks is enough to outperform an EMD. As long as your building backlinks then you can rank any domain with a keyword subfolder as easily as you can rank an EMD.

    So when you have a large site don't think of it as just one big site that your trying to rank. Instead think of it as a collection of microniche pages that your ranking for each keyword. Deal with each page independently the same as you would if they were individual microniche sites. Write your content to optimize that page for the longtail keyword you selected. Search for good longtail keywords to target, write an article for that keyword, make sure the permalink uses that keyword. Include a title, description, tags, etc. targeted for that keyword, and then build some backlinks using the longtail keyword as the anchor text.

    You can build a single site with a bunch of random unrelated microniche pages and it will still work, but ideally you should keep all the microniche pages within a single general niche, that way as the individual pages start ranking for the microniche pages, the homepage can eventually start ranking as an authority site for the general niche.

    Instead of building a 1000 EMD MNSes, you can build 10 general niche domains, with 100 longtail keyword targeted pages related to the particular general niche of the domain. Both ways will get you 1000 microniche pages. If you do your research and pick good longtail keywords then either way will be easy to rank the pages in the SERPs. The difference is in the financial investment you'll need to make. Purchasing 1000 domains is going to cost significantly more than purchasing 10 domains.

    Just something to think about. :cool2:
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