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Which is easier? No Content or Lot of Content?

Discussion in 'Online Reputation Management (ORM)' started by BHopkins, Jan 5, 2015.

  1. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Which do you prefer when taking on a client, someone with virtually no content (under 1000 exact match results) or someone with a lot of content (25,000+ exact match results)?

    I'll tell you what I prefer and why after a couple posts.
     
  2. Andrew Scherer

    Andrew Scherer Jr. VIP Jr. VIP Premium Member

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    Never thought about it, doesn't really make a difference to me.
     
  3. TheMonster786

    TheMonster786 BANNED BANNED

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    I beleive its not about the quantity of contents but it should be quality of contents . Keep less conetent but Quality Content . It will help you better than lot of non-quality content ...
     
  4. SeanAustin

    SeanAustin Power Member

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    If they have the content and it needs no changing, then I always prefer that.
     
  5. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Let me back up a step. When evaluating a client to give them a price...Do you have set pricing or do you set pricing based on the difficulty of the work?

    I price my clients based on the complexity of the work.
     
  6. Repair Reputation

    Repair Reputation Newbie

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    Two things: 1. how do you evaluate your pricing and 2. Is more content good or less content good.

    1. Pricing is dependent upon the total number of negatives assets, the date of those negative assets, the reputation of those assets (Cnn vs Joe Joe Blog), and difficulty of market place.

    2. No content vs loads of content does not really matter your job is to create the best content
     
  7. MustaphaMond

    MustaphaMond Newbie

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    I prefer clients with content. Creating high quality content is basically a whole other program... you have to learn their branding, voice, align with their other marketing initiatives, etc. For me, the best clients are the ones who have the content, have the fan base, but for whatever reason, a single Ripoff Report or some 3 year old blog post is outranking their official Facebook page, even though they have thousands of engaged fans.
     
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  8. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    As a company owner I look at it from a different perspective. I pay college kids (journalists mostly) to research and write content for me, so if the client needs content it's just an opportunity to sell another service and make a profit.

    Would have to prefer the client with less content. Either/or has the capability of being up-sold the content writing, but its easier if the content is minimal on the web.

    Honestly you can rank a site pretty easily with publishing out tons of content. We do it with local businesses and their blogs. Push out 50 pieces a week through various networks and the companies blog, targeting LSI for your target keyword and watch the magic. I've ranked sites/companies with just content marketing and a social media strategy. So needless to say content is a big selling point for me, and the more the client needs, the better my pockets look ;) .

    ***EDIT: Just saw this post

    Complexity def plays a role in what I charge. Some of the clients I deal with have some pretty in-depth topics that are new and "ground-breaking" and blah blah that need a ton of research. For instance a new client I am working with is for a new type of Cancer treatment. Can you imagine the content that has to be produced? I will definitely charge more then say, a local law office. I've honestly gotten away with spinning content with WordAI and slightly re-writing articles for common local businesses ;)

    But for a new therapy for specific types of cancer, I can't do that. So I have to hire the college kids and charge more.
     
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    Last edited: Jan 8, 2015
  9. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    I may be wrong but I don't think BHopkins is referring to the content that the client has on his site, but on the number of results in SERP's
    Remember, this is the ORM section.
     
  10. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    I was, but this conversation is good as well. :)

    I typically prefer clients without any content, the less exact and broad match results the better. I've found that I can start and finish a client in 1-2 weeks if they have under 500 exact match results. Results aren't always the exact same, but as a general rule it's much easier for me.

    I go in with both guns blazing and do everything in my arsenal in an effort to suppress the negatives ASAP and the fewer the results, the quicker the work.

    Just my thoughts and experiences.
     
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  11. Repair Reputation

    Repair Reputation Newbie

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    It is all about good content vs bad content so my thought is that how much content does not matter, what does is the value of the content.
     
  12. DIe$el

    DIe$el Regular Member

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    I prefer quality content over a lot of content. Some websites/blogs are flooded with repetitive information just to increase the content.
     
  13. revcash

    revcash Newbie

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    The thought that comes to my mind is how many search results are negative about a client and what would it cost to outrank those guys.
     
  14. goby8

    goby8 Newbie

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    My thought too! Non-quality content will give you more troubles at the end on my pov.
     
  15. kalios

    kalios Junior Member

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    With little to no content out there talking about your client, it's going to be easier to get those new results ranked. That's true with any content/keyword you are ranking for.
     
  16. Everz

    Everz Newbie

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    I think content is still king in both the SEO and ORM worlds. You need to create more positive content to out weigh the negative and get it to rank to help bury the negative with fresh dynamic stuff. I think part of ORM is an aging process in part by making the old stuff, old news.

    Google is in love with fresh content just as much as authority.
     
  17. TechFinder

    TechFinder Jr. VIP Jr. VIP

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    I prefer high quality content. Non quality content in a website is bad for SEO since they waste their resources on pages that do not usually have a significant value for the users.
     
  18. mihirseth

    mihirseth BANNED BANNED

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    The middle ground is fine for me. But given a choice I would got for a client who has little or no content; this ensures that I would get a lot of orders. :D
     
  19. mihirseth

    mihirseth BANNED BANNED

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    I suppose it is subjective but by 'high quality' do you mean authority content (vs. seo'd articles)?