Which Is Better For Higher Rankings: Link Building Or Mass Article Submission

I know submission is a form of link building too, but I'm currently outsourcing link building, however, I could split the cost of the link building by half submissions and half link building, but what do you reckon is most effective for higher rankings?

Personally I wouldn't split it 50/50. I think it's important to vary the link building strategies IE Blog comments, forums signatures, press releases, article submissions, social bookmarking.

I would probably split it 90/10, depending on how effective your current link building strategies are.

Jigga,

Both the kinds of methods are important. But, Article submission requires more patience, investment(Unique Article creation, etc) and there is a chance of majority of hte Articles being rejected in Article directories. So, i think you can Outsource Link Building to someone as that will ensure you Permanent Backlinks which is the most important factor for SEO Ranking