I know it might seem like a trivial thing to worry about but i've spent alot of time developing my site so i want it to be absolutely perfect. After some research, i've decided to make it a non-www site mainly becuase i thought it might be a good thing to have all my site links match the name of my site as much as possible (generally speaking, links to a site are in the non-www format and then get redirected to the www version when the person clicks on the link). The only thing is (and this might just be me) is that when i look at my site in the SERP's i think it doesn't look as good as the sites around me in the SERP'sthat have the pre-fix www (just my opinion) and i was worried that because people are so used to seeing a www before a website that they were less likely to click on it if they didn't see one. My site is relatively new and i am happy with the hits i'm getting atm but this is my first website so i don't know what a good CTR exactly is. Has anyone experience of whether a www site or a non-www site does better in the SERP's in terms of CTR? Or does it make any difference at all to the CTR do you think?