I want to start a seo company working on websites for businesses in a certain niche only. Let's say this niche is dentists. should the SEO company be called something generic like "Amazing Marketing" or something specific to dentists like "Amazing Dentist Marketing" (I know Amazing is a lame word, just forget that part) here is what I have considered so far: If it's "Dentist Marketing" dentists will trust it more. They will think "this company knows how to market dentists" However, they may also have a confidentiality issue. "this company is already in contact with my competitors and I don't feel comfortable working with them" so what do you guys think, generic or specific? what are the pros and cons of each?