1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Which books on (internet) marketing/entrepreneurship/business should I definetly read?

Discussion in 'BlackHat Lounge' started by Jensw01, May 18, 2017.

  1. Jensw01

    Jensw01 Junior Member

    Joined:
    Dec 5, 2016
    Messages:
    101
    Likes Received:
    9
    Gender:
    Male
    Post your suggestions below! Thanks!
     
  2. Sephrata

    Sephrata Senior Member

    Joined:
    Mar 25, 2017
    Messages:
    866
    Likes Received:
    467
    Gender:
    Male
    Occupation:
    Digital Entrepreneur
    Location:
    Prague
    On marketing: Content Inc by Joe Pulizzi, Ogilvy On Advertising by David Ogilvy, Positioning by Al Ries and Jack Trout, Selling the Invisible by Harry Beckwith (posted this a couple of days back)
     
    • Thanks Thanks x 2
  3. Jensw01

    Jensw01 Junior Member

    Joined:
    Dec 5, 2016
    Messages:
    101
    Likes Received:
    9
    Gender:
    Male
    Thanks! Will check them out!
     
  4. what_hat?

    what_hat? Jr. VIP Jr. VIP

    Joined:
    Sep 1, 2012
    Messages:
    203
    Likes Received:
    105
    Gender:
    Male
    Location:
    CET
    • Thanks Thanks x 1
  5. Carlos TV

    Carlos TV Regular Member

    Joined:
    Jan 19, 2016
    Messages:
    267
    Likes Received:
    67
    Location:
    Spain
    Tractionbook.com
     
    • Thanks Thanks x 1
  6. amoon

    amoon Jr. VIP Jr. VIP

    Joined:
    May 16, 2015
    Messages:
    1,553
    Likes Received:
    814
    Gender:
    Male
    Occupation:
    IM - BHW
    Location:
    Map–Territory
    for entrepreneurship and productivite, the OneThing by garry keller ...I highly recommend to read that book
     
    • Thanks Thanks x 1
  7. Jensw01

    Jensw01 Junior Member

    Joined:
    Dec 5, 2016
    Messages:
    101
    Likes Received:
    9
    Gender:
    Male
    Thanks! Already heard some good things about that book! Will check it out!
     
    • Thanks Thanks x 1
  8. ferg2

    ferg2 Registered Member

    Joined:
    Jul 16, 2013
    Messages:
    60
    Likes Received:
    26
    Marketing-

    Biography of an Idea: The Founding Principles of Public Relations by Edward Bernays

    Crossing the Chasm by Geoffrey A. Moore

    Tested Advertising Methods (4th edition) by John Caples

    The Life of PT Barnum by PT Barnum

    Scientific Advertising & My Life in Advertising by Claude Hopkins

    Selling the Invisible by Harry Beckwith

    Ogilvy on Advertising by David Ogilvy

    Influence by Robert B. Cialdini, PH.D.

    How to Talk to Anyone by Leil Lowndes

    Positioning by Al Ries and Jack Trout

    How to Write a Good Advertisement by Vic Schwab

    Buy-ology by Martin Lindstrom

    The System Club Letters by Ken McCarthy

    Permission Marketing by Seth Godin

    Cash Copy by Jeffrey Lant

    Guerilla Marketing by Jay Conrad Levinson

    Confessions of an Advertising Man by David Ogilvy

    The Long Tail by Chris Anderson

    The Magic Words That Bring You Riches by Ted Nicholas

    The Crowd: A Study of the Popular Mind by Gustave Le Bon

    Breakthrough Advertising by Eugene Schwartz

    The Secret to Selling Anything by Harry Browne

    Marketing Warfare by Al Ries & Jack Trout

    Ultimate Sales Letter by Dan Kennedy

    WE CAN DO THAT? by Peter Shankma

    How to Write Sales Letters That Sell by Drayton Bird

    Marketing 3.0 by Philip Kotler

    Robert Collier Letter Book by Robert Collier

    Integrated Marketing Communications by Schultz, Tannenbaum & Lauterborn

    Write Everything Right by Denny Hatch

    The 22 Immutable Laws of Marketing by Al Ries and Jack Trout


    Entrepreneurship-

    How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets by Felix Dennis

    Open-book Management: The Coming Business Revolution by John Case

    You Can Negotiate Anything by Herb Cohen

    Men and Rubber; The Story of Business - Harvey S. Firestone

    The First Million the Hardest: An Autobiography by Samuel Crowther

    My Life and Work by Henry Ford

    Branson: Behind the Mask by Tom Bower

    Hammer by Armand Hammer

    Empire: The Life, Legend, and Madness of Howard Hughes by Donald L. Bartlett

    As I See It: The Autobiography of J. Paul Getty by J Paul Getty

    The King of Cash: The Inside Story of Laurence Tisch by Christopher Winans

    The Predators' Ball: The Inside Story of Drexel Burnham and the Rise of the JunkBond Raiders by Connie Bruck


    I own a few hundred books these are the top books imo...
     
    • Thanks Thanks x 6
    Last edited: May 19, 2017
  9. Jensw01

    Jensw01 Junior Member

    Joined:
    Dec 5, 2016
    Messages:
    101
    Likes Received:
    9
    Gender:
    Male
    Thanks for the epic list @ferg2 !!! Saw a few titles I never heard of.. Will definetly check them out!

    Could you also post your favorite books regardless of category?
     
  10. rtribe13

    rtribe13 Registered Member

    Joined:
    Aug 25, 2015
    Messages:
    74
    Likes Received:
    23
    • Thanks Thanks x 1
  11. ferg2

    ferg2 Registered Member

    Joined:
    Jul 16, 2013
    Messages:
    60
    Likes Received:
    26
    How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets by Felix Dennis

    The Crowd: A Study of the Popular Mind by Gustave Le Bon

    America's 60 Families by Ferdinand Lundberg
     
    • Thanks Thanks x 1
  12. SnowMyLife

    SnowMyLife Jr. VIP Jr. VIP

    Joined:
    Feb 4, 2017
    Messages:
    299
    Likes Received:
    97
    Gender:
    Male
    Rich dad poor dad by robert kiyosaki, really good read
     
  13. cheezyboy

    cheezyboy Newbie

    Joined:
    May 11, 2013
    Messages:
    49
    Likes Received:
    14
    Above anything else, you must have an entrepreneurial mindset and matured attitude first before reading all of these entrepreneurial/business books.

    I recommend the following (at least 1 or 2 of them):


    1. Rich Dad Poor Dad by Robert T. Kiyosaki
    2. Think and Grow Rich by Napoleon Hill
    3. Good To Great by Jim Collins
    4. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    5. The Compounding Effect by Darren Hardy
    6. Start With Why by Simon Sinek
    7. The 21 Irrefutable Laws of Leadership by John C. Maxwell
    8. The Power of Starting Something Stupid by Richie Norton
    9. The 7 Habits of Highly Effective People by Stephen R. Covey
    10. The Success Principles by Jack Canfield

    I assure you, once you read at least one of them, you'll be having a growth mindset and attitude as entrepreneurship and business books that are mentioned here are mostly skills and not based on attitude.
     
    • Thanks Thanks x 1
  14. rafark

    rafark Regular Member

    Joined:
    Jan 15, 2013
    Messages:
    410
    Likes Received:
    192
    Gender:
    Male
    Occupation:
    Moderador
    Location:
    Noble and Heroic MC
    For web developers:

    -Programming PHP, O'reilly
    -PHP Objects, patterns and practice, Matt Zandstra - A MUST
    -Modern PHP, O'reilly

    For programmers:

    -Clean Code, Robert C Martin "Uncle Bob"
    -Patterns of enterprise application architecture, Martin fowler
     
    • Thanks Thanks x 3
  15. Jensw01

    Jensw01 Junior Member

    Joined:
    Dec 5, 2016
    Messages:
    101
    Likes Received:
    9
    Gender:
    Male
  16. Jensw01

    Jensw01 Junior Member

    Joined:
    Dec 5, 2016
    Messages:
    101
    Likes Received:
    9
    Gender:
    Male
    @rafark Are these books beginner friendly? I have no experience in coding except for perhaps 3 videos on python :D lol
     
  17. rafark

    rafark Regular Member

    Joined:
    Jan 15, 2013
    Messages:
    410
    Likes Received:
    192
    Gender:
    Male
    Occupation:
    Moderador
    Location:
    Noble and Heroic MC
    Yep, coincidentally, in the order I listed them corresponds more or less to skills needed to read them. The first one, "Programming PHP" is ultra beginner friendly, it helps you grasp the fundamental concepts of programming through the PHP language.
     
    • Thanks Thanks x 1
  18. share4win

    share4win Regular Member

    Joined:
    Jan 2, 2014
    Messages:
    491
    Likes Received:
    114
    Location:
    In Earth near by you...
    I've seen that no one has recommended "The 4-Hour Work week" by Tim Ferris.
     
    • Thanks Thanks x 1
  19. dawniey

    dawniey Junior Member

    Joined:
    May 26, 2016
    Messages:
    115
    Likes Received:
    54
    Gender:
    Male
    +1
    Great book.
     
    • Thanks Thanks x 1
    Last edited: May 19, 2017
  20. aussies

    aussies Registered Member

    Joined:
    Dec 16, 2011
    Messages:
    50
    Likes Received:
    16
    Gender:
    Male
    Occupation:
    Pidgeon Pilot
    Location:
    Antarctica
    The 4 hour Work Week is possible "after" a lot of hard work. The bulk of people who buy it want to work 4 hours to get rich, which won't happen.
     
    • Thanks Thanks x 1