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Which anchortext for outbound links?

Discussion in 'White Hat SEO' started by ElCamino, May 31, 2016.

  1. ElCamino

    ElCamino Newbie

    Jan 16, 2016
    Likes Received:
    Hi guys,

    I have an idea about achortext-ratio with regard to incoming backlinks and also internal linking. But whats's your experience in anchortexts for outbound links?

    Say you want to rank the keyword "MS Office" just as a completey random example. In order to show Google what topic your text is about, you link out to a microsoft product page and a wikipedia article for example.

    Is it important to include the Keyword into the anchortext of the outbound link? Do you only link out via URL in anchortext or even on exact match keyword?

    I would love to hear your recommendations!
  2. Monsterer

    Monsterer Jr. VIP Jr. VIP

    Nov 26, 2015
    Likes Received:
    I think keyword is must because it is related to what URL you do anchor text so try to get quality keyword in the anchor text also.

    Anchor text is the main term to link your URL so my thought is keyword is important for Anchor text.
    • Thanks Thanks x 1