I have just got my new site indexed, if i search the domain name excluding .co.uk or http, just the keyword/name of the site im on top page which is good. But i didnt think this niche would be to hard to rank for, maybe im wrong? if you search the term there are 2,410,000 results which isnt that much. allinanchor:keyword 1,390,000 results allintitle:keyword 234,000 results I have checked a lot of site which rank on page 3 upwards for this term have very few backlinks, no more than 40. In fact there is a site on first page which only has 60, some are directory listings and articles but not many actual links from top level sites. The site is nearly three years old, going through a few of the sites on page 8 for this term there are some sites which are nearly 8 years old. But my site doesnt rank in top 500 Is this because Google hasnt indexed it properly or maybe because i havent got enough links yet to beat any site in top 500 cus the are old domains?