1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Where to start learning PPC

Discussion in 'Adwords' started by xelex, Apr 22, 2009.

  1. xelex

    xelex Junior Member

    Joined:
    Apr 11, 2009
    Messages:
    161
    Likes Received:
    12
    Obviosly google videos are a start.

    What's the best way of learning this? I need a good learning resource..
    Anything in the download section?
     
  2. shm03

    shm03 Regular Member

    Joined:
    May 19, 2008
    Messages:
    284
    Likes Received:
    123
    Find some ebooks so you know the basics.

    Best way when you get started is to just copy someone elses campaign.

    That way you minimise the risk of losing cash and are quite likely to get a profit! Then just test and tweak until you understand more and more.
     
    • Thanks Thanks x 1
  3. Pharoah

    Pharoah Registered Member

    Joined:
    Apr 7, 2009
    Messages:
    64
    Likes Received:
    46
    Occupation:
    Self Employed
    Location:
    San Diego, CA
    Get the book "PPC Marketing For Dummies" by Peter Kent. (I have it, love it)

    Why? Because its a book. It's not going to be some self declared guru whom you never heard of, spitting out rehashing's of "secrets" or "guru" mysterious b.s. by some kid claiming millions but lives in an apartment. Books are always "good old fashioned no b.s. learning".

    However, if you don't want to get the book.... go to the PPC > Adwords forum and read this post...

    "ADWORDS IS KIDS PLAY" written by carsonrathi Jr. VIP.

    Best Adwords/PPC post Ive seen so far.
     
    • Thanks Thanks x 2
  4. xelex

    xelex Junior Member

    Joined:
    Apr 11, 2009
    Messages:
    161
    Likes Received:
    12
    thx dude ill look into it
     
  5. shadowfax

    shadowfax Power Member

    Joined:
    Mar 9, 2009
    Messages:
    513
    Likes Received:
    695
    Occupation:
    IM, Marketing, Programming
    Location:
    Where there is money baby
    Perry Marshal's ebook is the one of the best available.

    But you can learn a lot yourself. Here's how..for your niche, find the relevant keywords using Google Adwords tool then search each keyword in Google and see the top 5 ads.. They are on top because they are well written and have good quality score.. Do it for few days and you will learn a lot on how to write good ads ..

    If you are planning to target a different country, use Google Adwords preview tool to see ads from that country


    Hope that helps,

    Regards,
     
    • Thanks Thanks x 1
  6. Patrat

    Patrat Junior Member

    Joined:
    Sep 20, 2008
    Messages:
    173
    Likes Received:
    549
    Occupation:
    Entrepreneur, Blogger & Internet Marketer
    Location:
    England, UK
    As stated above read the ebooks and forums but nothing will learn you more than actually doing it for real. This way you embedd how to do it in your brain and also learn what works for you and your sites, by your mistakes and even come up with new techniques, methods.

    Start by:

    1) Read Ebooks
    2) Google Adwords videos, instructions
    3) Get free google adwords, facebook, yahoo ppc vouchers
    4) Actually do some ppc with the free advertising - hopefully get some results

    Your not going to see big results or become rich by using the free advertising its just to learn, test and get experienced with the process of ppc.

    then:

    5) Pump more money into ads that convert, if not then:

    6) More testing with your own investment, but you can easily make it back when you get a converting ad, keyword, geo area etc
     
    • Thanks Thanks x 1
    Last edited: Apr 23, 2009
  7. yragcom1

    yragcom1 Junior Member

    Joined:
    Mar 20, 2007
    Messages:
    165
    Likes Received:
    56
    You ought to check out a few really good blogs: cash-tactics (former BHW member Ruck's, really good), nickycakes.com has a real good affiliate marketing for nOObs guide. If you're looking to learn affiliate marketing and PPC, then these are some real good free references.
     
  8. akmacorp

    akmacorp BANNED BANNED

    Joined:
    May 29, 2009
    Messages:
    16
    Likes Received:
    35
    I highly recommend ppcclassroom. It's really GREAT!
    I start learning about adwords by using the info from
    there. try it.
     
  9. crysis1

    crysis1 Junior Member

    Joined:
    Apr 3, 2009
    Messages:
    100
    Likes Received:
    44
    Check out the videos on cash tactics there on the right hand side really good stuff and its free. They do a good walk through.

    Code:
    http://cashtactics.net/
     
    • Thanks Thanks x 1
  10. zai21

    zai21 Regular Member

    Joined:
    Jan 5, 2009
    Messages:
    246
    Likes Received:
    38
    Any more books or sites you guys recommend? I just got back into PPC and was also looking for some good reads :)
     
  11. rap8557

    rap8557 Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 15, 2008
    Messages:
    1,086
    Likes Received:
    436
    how can you see your competitors keywords? another question is in adwords keyword tool what do you mean by Estimated ave CPC? is this the minimum bid for a certain keyword?
     
  12. jdanswers

    jdanswers Regular Member

    Joined:
    Oct 9, 2009
    Messages:
    257
    Likes Received:
    235
    Location:
    NW PA USA
    This is an absolutely fabulous site for Adwords noobs like me! Thanks for this!

    JDanswers