- Jan 8, 2025
- 1,245
- 137
Lists are priced by row count, which is the wrong unit, since what you're actually buying is deliverability and recency and neither one shows up in the count. That's why the story repeats no matter who sold it to you.
Scraping your own hits the same wall in a different place. On Telegram, where we do our own collection, one group displaying 10,339 members returned three reachable accounts and all three were bots. A separate pull of 2,180 raw members deduplicated down to 2,145. The headline number and the usable number are different things, and the gap is where the budget goes.
Whatever the source, sample before you commit. Take a hundred rows at random, verify only those, and let that decide the rest. A list that fails at a hundred fails at ten thousand, and you learned it for the price of a hundred.
The other half comes down to never testing on a domain you care about. List quality varies, but a burned domain doesn't come back.
Best,
Floqal
Scraping your own hits the same wall in a different place. On Telegram, where we do our own collection, one group displaying 10,339 members returned three reachable accounts and all three were bots. A separate pull of 2,180 raw members deduplicated down to 2,145. The headline number and the usable number are different things, and the gap is where the budget goes.
Whatever the source, sample before you commit. Take a hundred rows at random, verify only those, and let that decide the rest. A list that fails at a hundred fails at ten thousand, and you learned it for the price of a hundred.
The other half comes down to never testing on a domain you care about. List quality varies, but a burned domain doesn't come back.
Best,
Floqal