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Where Should I Shoot? Rank Low On Page 1 for High Serch Term Or High On Page One For Low?

Discussion in 'White Hat SEO' started by EnlightenedOne, Mar 20, 2012.

  1. EnlightenedOne

    EnlightenedOne BANNED BANNED

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    I am about to try to take a spot on page one for a website template. The company that makes the template is pretty much known for only one template, but the affiliate commission on it is reasonable, so I want to get on the first page, which is pretty much dominated by company.. it's youtube video... social sites... etc.. But how?

    "company" with 12000 global - 4000 local - About 501,000 results
    "company template" with 1300 global - 400 local - About 692,000 results

    Both are pretty small numbers I know, but I am going from "great" on page SEO with NOTHING else... to something else... starting with articles on the top web 2.0s...
    What do you guys think?
     
  2. steelballs

    steelballs BANNED BANNED

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    Should be doable you may need to add new unique content using the targeted keywords to get you there
     
  3. EnlightenedOne

    EnlightenedOne BANNED BANNED

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    Thanks, but I was wondering if you were me, would you try for the first keyword or the second?
     
  4. EnlightenedOne

    EnlightenedOne BANNED BANNED

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    OK. So I built a freaking lens and a hub. It took an HOUR!!!
    I did a good job though. There must be a better way to do this... or does it matter. Not like I have much competition.
     
  5. scorpion896

    scorpion896 Senior Member

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    I always would choose to dominate the keyword im going for, so in your case, I would take the keyword with less searches so I can get higher rankings
     
  6. Italian Hawk

    Italian Hawk Power Member

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    The percentage of clicks going to the first result are somewhere like 30% I've heard. Could be a bit higher or lower depending on my memory and validity of the material I learned it from. Obviously, by the time you get down to result 9 and 10 it's not even going to be 10%. If you can get the first few results from the lower keyword it's both easier and it may hopefully be nearly comparable levels of traffic.
     
  7. zuraidi

    zuraidi Junior Member

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    I suggest u to target both. rank the low volume keywords on the inner page..
     
  8. whathell

    whathell Junior Member

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    How about:
    (->) Rank Higher / Top 3 on Buying Keyword with Less Traffic
    instead
    (x) Ranking Low on Broad Keyword with Big Traffic

    Unless you got decent knowledge regarding split testing &
    conversion optimization on your site to convert the broad
    keyword into sales, then you can definitely go to broader
    keyword to rank with.

    Make sense?
     
  9. Nekojin

    Nekojin Newbie

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    I would definitely recommend that you work at a top spot for the lower traffic keyword phrase instead of a bottom position for a high traffic keyword phrase. Studies have shown the the #9 and #10 spots on Google only get about 2.5-3% of the total traffic for a keyword phrase, while the #1 spot gets a minimum of about 36% of the total search volume, and in most cases the #1 spot of Google gets more traffic than the 2nd-5th spots combined.

    It's well worth the time and effort to work at the #1 spot, it makes such a difference that I've had past clients call me to let me know they dropped from the #1 spot and were able to know this simply because their phone stopped ringing.
     
  10. EnlightenedOne

    EnlightenedOne BANNED BANNED

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    @WhatTheHell: Guess I could have pointed out that I am dropping a cookie on the visitors and that is why I may be interested in the first page (for the company keyword).

    @Everyone Else: I did decide to shoot for top spot for keyword two. I am sure I can get top spot for keyword "theme review", which is a such a low traffic keyword that I decided not to ask, but as pointed out, it's a buying keyword. I will bet on taking FIRST for that.
     
    Last edited: Mar 21, 2012
  11. Techxan

    Techxan Elite Member

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    As I understand it, our competition is less than 700,000 in both cases.

    If this is based an a broad search and is the number of pages with the kW on it or the pages with the KW in the title?

    Either way, I would go for both keywords, you should be able to get both with very little work.

    I never even consider the competition if it is under 1 mil. (actually in my case, 10 mil)
     
  12. blackieman

    blackieman Power Member

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    People who click on lower spots on SERP are more serious (otherwise they would have gone away). So if you are selling something (like amazon products) that is a consideration.
     
  13. EnlightenedOne

    EnlightenedOne BANNED BANNED

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    That really is a consideration. I actually do go lower in the results when I am seriously searching for something. Either because I have seen everything else or for some other reason.