Id tried and avoided this as much as I could but since Im so desperate to be thrown a bone looks like I dont have much choice. In terms of improving my search engine rank how do I use 'social media' to do that? Ive only understood the general idea of using twitter and stuff to drive traffic directly from the site not how it helps you increase in the serps. So what do I do? I know with youtube I just make a video and point the url to my site right? What about with the others like twitter and fb etc?