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where do CPA networks get their offers?

Discussion in 'Affiliate Programs' started by Hyperion, Mar 14, 2010.

  1. Hyperion

    Hyperion Regular Member

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    Can someone answer this question? I'm wondering where CPA networks get their advertisers from. Since a lot of networks use the same offers there must be some kind of market place right?
     
  2. WrinkleCreme

    WrinkleCreme Newbie

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    Yeah! Skip the middlemen and go straight to the source!

    I don't think the advertisers want to manage lots of publishers, they would rather come up with the offer and seed it through the cpa programs.

    I think it's the other way around, the advertiser comes to the cpa network since they are a surefire way to get sales without much risk (you only have to pay the publishers if they are sending sales, until then it's free traffic for you!)

    In some cases like the rewards and incentives programs, it's more likely the cpa network coming up with the advertising scheme and promotional materials to get more people signed up for the rewards program with an agreement they've already put in place with that advertiser.
     
  3. BigHustlah

    BigHustlah Power Member

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    I think if you sign up for direct track, you automatically get access to a pool of advertisers. I'm not 100% sure on that, but that's the impression I get from reading. The smaller networks all have direct relationships with the advertisers.
     
  4. torched

    torched Junior Member

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    Yes direct track gives you cross publishing which means you can easily import offers from other networks onto your networks. This is the way most networks start out, then once advertisers see that certain networks are pushing volume they'll go and setup direct deals and then you'll see the network move over onto a better platform like linktrust. Setting up your own direct deals isn't actually as hard as you think, you just have to know where to go. For example singlesnet and 2insure4less will both be more than happy to promote their offers on your network but they wont' do upfront payments. Netflix also likes partnering with CPA networks but they keep a close eye on the quality so you have to be careful about who you allow to promote those offers.
     
    Last edited: Mar 15, 2010
  5. HookUPcom2

    HookUPcom2 Jr. VIP Jr. VIP

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    It works both ways... We get hit up by networks, and we also hit up the networks... Some times we have the booth looking for a good network, and sometimes they have the booth.

    It's a pretty loose system. Advertisers don't want to work with too many networks because it ads a level between a scammer and us... but a good network is obviously a great thing.
     
  6. Knoxgates

    Knoxgates Supreme Member

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    What are the costs involved in setting up directtrack