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Where Can I Find Reliable IM Statistics?

Discussion in 'Making Money' started by Noah Hawryshko, Aug 17, 2016.

  1. Noah Hawryshko

    Noah Hawryshko Senior Member

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    I feel like case studies, large-scale surveys, and credible information is never anywhere to be found in IM. A quick Google search for current Facebook statistics gives nothing but uncited, unreliable garbage full of infographics and free e-Books. I can't even find a release of Facebook statistics from Facebook itself.

    Any source that cites their statistics either cites it from a blog or authority site that is unreliable in itself, or cites "Facebook.com" without giving an actual link.

    It's annoying me. Where can I find IM (specifically social media) case studies and statistics that are reliable? Is there such a place?

    EDIT: I'm talking about things with a scholarly level of reliability, things you can base your IM strategies on. Not necessarily something written by a team of researchers with doctorates in statistics and economics, but just something more reliable than garbage like this:

    https://zephoria.com/top-15-valuable-facebook-statistics/
     
    Last edited: Aug 17, 2016
  2. Tove

    Tove Jr. VIP Jr. VIP

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    Companies usually don't release that stats publicly, sometimes they make it available to its advertisers, if you are putting ads on facebook, you have a lot of data.
     
  3. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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  4. Noah Hawryshko

    Noah Hawryshko Senior Member

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    Appreciate that. I didn't think of subdomains and alternate domains. I was only searching in Facebook.com

    I'm still curious about doing a little more digging, though. I'd pay good money for recent IM statistics, as I'm sure many would. It'd be an interesting business model to approach the IM with a database of proof-read, cited, or otherwise reliable case studies or statistics and sell them as products.
     
  5. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

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    I'd think that with the volatility of different IM routes, and the ever-changing landscape of most websites (whether social media, affiliate, ads, etc) obtaining long-term statistics that are of any use would be difficult. We are still in the Wild West.
     
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