Thanks for taking the time to read this. Does anyone know, in the financial sector, where one would be able to find out what to expect on getting per 1000 impressions, per clicks, directly from the source (say etrade, moneytree, etc... ?) To be more clear, say I create a site that is a news site and it attracts say 100,000 UNIQUE visitors / month. How can i start knowing what i can make per month from other companies advertising on my site? Your input is greatly appreciated, and thanks will be given for all efforts Thanks.. Love this community!!!!