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When you have your rent-a-site model rank - what do YOU do to sell lease it?

Discussion in 'Offline Marketing' started by krzysiekz, Jul 8, 2011.

  1. krzysiekz

    krzysiekz Senior Member

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    Hi guys,

    Just sitting at home on a Friday night, not much else to do for me tonight and I'm thinking. How can I get these sites leased out, efficiently?

    I'm in Australia, and I am going to lease out one site, per town. Unfortunately, we don't have the population of the US, so I don't really have a large amount of businesses to hit up per town. Usually, around 10 or so businesses max. per town per industry (unless you start hitting the bigger towns/suburbs/areas).

    As such, I need to make my sales process pretty good - because if I turn off all of the prospects (which isn't that many) I would probably be stuck with a decent lead-generating site with no one to profit from it.

    So assuming you guys have made a site, have it ranking on page 1 and have some YouTube videos thrown up and also ranking in spot one - and getting around 10 to 20 visits per month on your dental-niche site.

    What do you do, to lease it out?

    Do I hire a door-to-door (B2B in this case) sales guy to go in there and try and sell it to them?

    Do I hire a local cold caller and ask him to try and sell it to them (I don't think this is a good idea... namely because I guess they dislike cold callers and I don't really have a lot of businesses to play with - if I p*ss them all of in the start, then there goes my chances of leasing it ever?)

    Do I mail them out? Although, I'm probably not the best sales copy writer.


    Any insight at all? If you can, please post the real deal type of stuff that you know works. Please don't just put down "send them some mail" or something like that, because I know about this but I need something workable for me. I Can send them a mail, but if I don't convince them - then what. So I'm hoping for some suggestions which might lead to some solid advice or ideas.

    I am thinking the door to door option to first walk in and set an appointment - then go back at appointment time and try and sell it to them. Pay him commission when they sign the dotted line? No? Thoughts?

    Thanks a lot guys!
     
  2. anavas23

    anavas23 Newbie

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    I've need successful with both video presentations and mailed out letters. You get the rankings and then show them proof that you already have the site and video ranked and you're just looking for a business who can benefit from added traffic and exposure.

    I actually do include the names of the other businesses I'm offering it so it actually does create urgency. I then place a deadline to it so if you do it and send them out by next monday, then the deadline would be Friday.

    You can offer them for half price for the first 2 months as a trial period and then the third month moving forward is full price (which is still presented as a discount from your normal retail price).
     
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  3. krzysiekz

    krzysiekz Senior Member

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    Thank you very much for your contribution. I think the idea of pre-ranking is good, but I wish there was a good way to gauge interest in a specific industry and town before making the site, so that you already have someone to rent it out to. I have tried calling a few local businesses (roofers) but it was Friday around 4PM before I got a chance and most of them were out by that time.

    Hmm, might have to think about it a bit more, as I really want a way to have a client pre-interested before making/ranking the sites.

    I have made 5 sites and ranking them all now, but with that method I am takign the risk of never renting it out, which is something I would want to eliminate.