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When you have a lot of stuff but you don't know where to start?

Discussion in 'Black Hat SEO' started by stefnu, Jul 22, 2016.

  1. stefnu

    stefnu Newbie

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    Occupation:
    Gentleman Service Car
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    Varese, Italy
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    Hi guys!

    After ending my studies I've been hired from a local taxi business to work on marketing.

    My boss just told me to write some sales letters to send on potential leads, but I think there is a lot of work to done.

    The website is a complete mess, it doesn't have a call to action, a squeeze page, nothing..

    The last update on Facebook page was made on 2015..

    So, where I start to make a marketing plan and set a strategy to reach new customers, or at least new leads on the web?

    In order to improve Facebook page, I thought to ask to our old customers to leave a review, so at least we can have a 5 star ranking.

    I also thought to use optimizepress to make a squeeze page as homepage to catch new leads but I really don't know where to start, because I will made all this work alone.

    What are your advices and strategy for me?
     
  2. Spysocks

    Spysocks Junior Member

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    I think it`s good idea. Also you can post some topics about the various services offered by your company, come up with a good selling texts with photos, etc.
     
  3. Anonymously

    Anonymously Jr. VIP Jr. VIP

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    Turn it into a tax service that brings people to the airport at any time. Or least make a specific page and SEO the fuck out of it until you are nr. 1 on "taxi airport (name of airport)."

    For the rest, I think the taxi service is a highly saturated and dying industry. Goodluck.
     
  4. SupremeBotBuilder

    SupremeBotBuilder BANNED BANNED

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    So... you were hired by a taxi company for marketing but you are lacking basic common sense marketing skills? What kind of studies did you finish? Let me rephrase the question. What kind of useful skills do you have ?
     
  5. davids355

    davids355 Jr. VIP Jr. VIP

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    Break it down into chunks - organise into all of the marketing avenues (web , social, offline etc), then for each of those outline areas of importance and then out line issues/tasks etc. Then outline measure of Sussex for each, set a review date (maybe 3 months), set goals and then give your boss everything so he knows your plan.

    Then attack.
     
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