Hi guys! After ending my studies I've been hired from a local taxi business to work on marketing. My boss just told me to write some sales letters to send on potential leads, but I think there is a lot of work to done. The website is a complete mess, it doesn't have a call to action, a squeeze page, nothing.. The last update on Facebook page was made on 2015.. So, where I start to make a marketing plan and set a strategy to reach new customers, or at least new leads on the web? In order to improve Facebook page, I thought to ask to our old customers to leave a review, so at least we can have a 5 star ranking. I also thought to use optimizepress to make a squeeze page as homepage to catch new leads but I really don't know where to start, because I will made all this work alone. What are your advices and strategy for me?