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When will my rankings stabilize?

Discussion in 'White Hat SEO' started by The Infiltrator, Feb 1, 2011.

  1. The Infiltrator

    The Infiltrator Junior Member

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    Hi

    I own a site www. healthinsurancebluebook .com and have been optimizing it for about 9 months at this point.

    The goal is to rank for all health insurance business keywords and state keywords for each state in US.

    So the highest we got up to is position 9 on keyword [health insurance plans] and there were multiple first page even first spot results for longer tailed keywords. There were lots of them so I cant come up with a precise list.

    The problem is the rankings come and disappear. Sometimes they are there and then disappear for two weeks, come up for one week then disappear again. There is a steady pattern of having rankings go on and off, VERy OFTEN.

    Why is this going? When could the domain stop jumping back and forth in search engines and actually stabilze? Can I do anything to make it stabilize?

    Also when I ranked in position 9 for health insurance plans. I got only about 3 visitors per day. The keyword gets around 60000 searhes per month. Why did I get so few visitors?

    What are your takes on above problems? I would appreciate any help.
     
    Last edited: Feb 2, 2011
  2. cloakndagger

    cloakndagger Power Member

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    Ok being at the basically the bottom of the first page means very little traffic.The name of the site (and I'd remove the direct ASAP) sounds like a summary of health insurance.
    Why are bouncing about,simple,it's a competitive niche and you're not the only one working it.Once you get to position 7 it won't bounce the same so keep working at it because the site right up your ass(e.g #10) is working on getting in front of you.
    This will go on for time and need to keep going,I've been there and won many times if you stop now you're screwed.Health insurance plans pay well thats why the serps will be rocky until you establish yourself as a 1st page site.
     
  3. The Infiltrator

    The Infiltrator Junior Member

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    Could I ask what the actual traffic is for that keyword then[health insurance plans]? And what ranking does the "big traffic" come for that keyword? Also how much time would it take to get to lets say from position 9 to position 7 or higher in my case(when the site "bounces back" in the listings again)?
     
    Last edited: Feb 2, 2011
  4. The Infiltrator

    The Infiltrator Junior Member

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    Anybody else have any criticism on my SEO? Or other things with my site. I would appreciate more feedback.
     
  5. Autumn

    Autumn Elite Member

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    Welcome to the world of SEO. There's not really any such thing as stable rankings unless you are a big brand site. You might get periods where things appear not to be moving that much but there is too much going on that is outside your control (ie. other sites making moves and shifting up and down the serps) for there to ever be true stability.

    The only way to gain any real stability when working with SE traffic is to build a large number of sites, all built differently and with completely different backlinking strategy. While some are falling, others will be rising and it all basically evens out. Otherwise you are forever stuck on the rollercoaster of the serps.

    If you have whitehat sites then building organic traffic from sources other than SEs is also crucial for evening out variations in the serps.
     
  6. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    I would think about not using the word health insurance so many times on the page. You use it 128 times which is about a 20% density. I'm not sure at what point you would set off a keyword stuffing filter but it seems a bit high to me.

    As far as fluctuations goes, like was mentioned above you're in a competitive niche. What you should focus on is quality content links with a multi tier linking structure.

    When you break the top 8 range consistently usually your rankings start to stabilize. You're in a tough niche and you're going to have to fight for the top spot and keep fighting for it.

    When you hit number 1, you don't stop. You keep building and building because someone will always try to do more than you. Number 1 is the money position.
     
  7. The Infiltrator

    The Infiltrator Junior Member

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    Well obvioulsy there is a stage where the site doesnt jump up down every week. Most sites dont jump and down every week and thats just the reality. So the only question I would have is when do I have the potential to reach a similar level of stability as they do? Without jumping each week?
     
  8. The Infiltrator

    The Infiltrator Junior Member

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    Is there anything else to change other than the keyword density? And you suggest that the "google dance" will keep going until I get to top 8?

    Top 8 for what keywords though? As we have keywords that rank on page 1 when the site reappears in Google.
     
  9. The Infiltrator

    The Infiltrator Junior Member

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    Also wanted to make a point that I got plenty of PR 5 and 6 links from other insurance sites. How much of an impact could this make?
     
  10. Autumn

    Autumn Elite Member

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    Like I said, there is no true stability in any kind of competitive keyword area. That is the reality. If you think there is stability in the serps you are either looking at big brand sites only, you're looking at long tails that are easy to dominate, or you're not looking over a long enough time scale.

    For example, look at any high competition keyword - I would suggest "porn" or "free porn", some of the most hotly contested keywords on the planet. You will see that the sites that rank consistently are authority, brand sites with around a million backlinks (eg. pornhub). Other players might flit in and out of the serps but they have no longevity - they might rank for a few weeks but then they eventually get shuffled back down the serps.

    It's the same with your site - in a field like insurance, PR5 and 6s (which are easy to buy) don't count for that much when your competition is corporate brand sites, with huge budgets, backlinks from newspapers etc.

    The only way to get true stability is to be a brand, where the google customer experience would be degraded if you weren't ranking. For example, a while ago BMW got banned for cloaking. They got reinstated a couple of weeks later because so many people complained that BMW.com wasn't showing when they searched for BMW - your average customer doesn't care about SEO tricks, they just want the site they're looking for.

    So your two options are to either become an authority / brand in your niche or to build a bunch of sites so fluctuations in traffic even out.
     
  11. sunny_clicks

    sunny_clicks Regular Member

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    Even i am suffering the same problems with my site in the same niche. However my problem is much more accute as for 5-6 days i am right there at 8-9 rank on google for a keyword but then after the 6th or the 7th day i am no where to be found even in the top 200 !
    and this process has been going on since last few months.
    My site is just 9 months old.. any thoughts/advice ?
     
  12. itos84

    itos84 Power Member

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    Is happening to my new site also, sometimes is position 40, then it dissapears completely even from 1000 list. Then appears again. Weird. Hey OP "health insurance plans" has 5.400 exact searches, not 60.000