When Twitter Was A Christmas-Ornament Company

Discussion in 'BlackHat Lounge' started by trooper, Jun 1, 2011.

  1. trooper

    trooper Regular Member

    Jun 5, 2009
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    Front lines
    Isn't it courting disaster to christen your new ship after one that's already sunk? Not so, says Abhyanker. "It may seem inauspicious," he says, but he is able to refute the idea pretty swiftly by pointing to a few examples of names that didn't work the first time around, only to succeed later. Consider, for instance, "Googles," which offered "sports goggles for use in swimming and snow skiing, and straps for said goggles." Or, for that matter, "Twitter," the Christmas-tree ornament company from the '70s. Or how about "Yahoo," a bootmaking operation, circa 1990. There's no such thing as a cursed name--and the same might go for logos. "A lot of times names can come back to life," says Abhyanker.
    There are a variety of other uses for the site. Amateur historians cite it in Wikipedia articles, when tracing the design history of a given company. Journalists sign up for alerts for when Apple or Facebook or any number of other companies file logos and trademarks, since the information surfacing from the government can often predate a product announcement.