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When to use a keyword as page keyword/permalink or when to use it as sub title on page?

Discussion in 'White Hat SEO' started by Patrick2014, Aug 4, 2015.

  1. Patrick2014

    Patrick2014 Junior Member

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    If I have a keyword with very little searches, 500 per month, suggested bid for word is 4.00, yet there are only 900 sites with this word in title...

    When do you know should you use the keyword in the main page title and permalink, compared to using it a a sub heading on the page?

    Is there a particular rule people follow?
     
    Last edited: Aug 4, 2015