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When to make new page for keyword vs add to existing page?

Discussion in 'White Hat SEO' started by Troshi, Dec 2, 2016.

  1. Troshi

    Troshi Senior Member

    Aug 19, 2011
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    This is something I always struggle with -- deciding if I should add to an existing page or create an entirely new page for one keyword.

    Keyword 1: leash for dogs - 2,000 monthly searches (currently have page about this)
    Keyword 2: dog training leash - 75 monthly searches (do not yet have any info about this)

    Do you make 2 separate pages, or add more content to the leash for dogs page by throwing in a h2 tag about training leashes and a paragraph?
  2. Chiefjop

    Chiefjop Jr. VIP Jr. VIP

    Mar 25, 2013
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    Depends on the competition on both keywords. Normally I would use one page for both of them and indeed throw in an h2 tag.

    Exception; either one of the two is competitive. By this I mean that if there's a lot of competition on keyword 2 I would make a new page for it but also in case of a very competitive keyword 1 because if keyword 1 is very competitive you want to optimize and specify the page as much as possible (so without ruining important h2 tags with a long tail keyword).
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