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When searching online for store coupons, do you type "coupon" or "coupons"

Discussion in 'BlackHat Lounge' started by J1218, Nov 3, 2010.

  1. J1218

    J1218 Power Member

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    I'm just trying to get a consensus from those of you that use Google or other search engines to find coupons and/or coupon codes for certain stores. Do you type in "store name coupon" (singular) or "store name coupons" (plural)

    The reason I ask is because I feel that the natural thing to type as a consumer would be the plural form. For example, Target coupons or Burger King coupons, rather than the singular form (Target coupon, Burger King coupon), but I was doing some keyword research today because I want to start a coupon site for a certain store, and Google's KW tool is telling me that more people type in the singular form of "store name coupon" rather than the plural "coupons" and it just doesn't seem right.

    The numbers are way different too - the singular form of the phrase gets 1,300 searches per month while the plural only gets around 200 according to Google's KW tool. This is on exact match too which is all I go by.

    I then double checked my results by using Wordtracker's tool, and they are reporting much different results with the plural forms getting more searches.

    So when browsing the web as a consumer and not an IMer, which way would you do the search? Would it depend at all on the store you were searching for, or would you always do it the same no matter what?
     
  2. J1218

    J1218 Power Member

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    What about more for a physical product store. You could be looking to buy online or in-store, it doesn't matter.

    Let's say you were going to buy a new hat and you wanted a coupon for Hat World. (I don't know if this store still exists but just for an example). Would you search for "Hat World coupons" or "Hat World coupon"?
     
  3. Chronos

    Chronos Junior Member

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    Alot of people do searches like "[store name] free shipping"

    Maybe you should start a niche site, because the general coupon code sites are a dime a dozen.

    siteswithfreeshipping.com or something.
     
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  4. consciousnesscreates

    consciousnesscreates Power Member

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  5. J1218

    J1218 Power Member

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    That's a good idea. I didn't really think to target free shipping in the keyword phrase but you're right, a lot of people probably do type that in too.



    Yeah I just checked and it seems like both of them get good search volume and are on the rise. I guess I'll just go with the ones that the keyword tool tells me to.

    Thanks for the help.