So, we all know that lead shaving happens. It is just part of the game. Here is my question/concern: If you are on a PPL/PPF (pay per lead/pay per free) type of program that relies on a free to paid ratio in order to get paid for the free signups, what happens to the leads that were shaved that convert to paid? So, hypothetically, lets say that the majority of the leads that happened to convert to paid leads that pay period happened to be shaved. I could see it potentially throwing off your free to paid ratio pretty harshly. So, is there some "magic" formula that the CPA companies use to shave? So that it does not throw off all the metrics of it?