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When Lead Shaving Goes Wrong?

Discussion in 'CPA' started by Ming the Merciless, Oct 8, 2013.

  1. Ming the Merciless

    Ming the Merciless Jr. VIP Jr. VIP Premium Member

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    So, we all know that lead shaving happens. It is just part of the game. Here is my question/concern: If you are on a PPL/PPF (pay per lead/pay per free) type of program that relies on a free to paid ratio in order to get paid for the free signups, what happens to the leads that were shaved that convert to paid?

    So, hypothetically, lets say that the majority of the leads that happened to convert to paid leads that pay period happened to be shaved. I could see it potentially throwing off your free to paid ratio pretty harshly.

    So, is there some "magic" formula that the CPA companies use to shave? So that it does not throw off all the metrics of it?
     
    Last edited: Oct 8, 2013
  2. TheMoolaMan

    TheMoolaMan Registered Member

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    This is all guess work. In my experience its not the CPA companies that shave but the advertiser themselves. Id assume their magic formula would be whatever keeps them profitable.
     
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  3. methodman90

    methodman90 BANNED BANNED

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    Well actually you would've got your answer by trying to complete a survey. And the answer is: the advertisers are shaving, in fact, only 8 leads avg gets credited to your account out of 10. That happens with 80% of advertisers. Simply test them, and the offert converting better for you, it's most probably the advertiser which shaves less/nothing
     
  4. shellhackx

    shellhackx Regular Member

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    They have to shave it protects them because they are paying you for leads that can bad quality.
     
  5. ContentLockPro

    ContentLockPro Power Member Premium Member

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    Yes. it does happens, that's why to protect yourself it's better to use Pay-Per-Sale campaigns actually.