When hiring a writer, do you give her the freedom to write in her own voice? Perhaps, a lot of people would answer "Yes, of course" to this question. Over the past 15 years that I've been providing content writing services, my database shows that nearly 20% of our clients required us to write by using their own style and tone in writing. If you were to ask me, I'd prefer writing with my own unique voice because that's the only way for me to put a "soul" in the words that I write. Sadly, I had a few clients who had an unrealistic expectation that "best writers" must be able to "imitate" someone's preferred voice in writing. Let me tell you this. With nearly two decades of writing experience, it's still impossible to hit the nail on the head when it comes to forcing someone else's voice in my own writing. I understand that many of us maintain a personal blog. It's not a bad thing to have a strong desire to require the writer to mimic your voice. Knowing that no one in this world can really duplicate your voice, would you rather let the writer be herself in writing for as long as she does not go off course from your topic? Thank you for your inputs.