When Hiring a Writer: Do you give her the freedom to write in her own voice?

TheNumbersGuy said:

You make some solid points, I would definitely let the writer write in their own words.. Why does it really matter if they mimic your voice or not - as long as they get your point across, sounds professional, & makes sense I wouldn't be complaining.

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Nut-Nights said:

I always ask writer to use professional tone. But most of the writer looks like selling spun content to me.

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iPresenceBiz said:

i can hepl....hit me

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iPresenceBiz said:

When hiring a writer, do you give her the freedom to write in her own voice?

Perhaps, a lot of people would answer "Yes, of course" to this question. Over the past 15 years that I've been providing content writing services, my database shows that nearly 20% of our clients required us to write by using their own style and tone in writing.

If you were to ask me, I'd prefer writing with my own unique voice because that's the only way for me to put a "soul" in the words that I write. Sadly, I had a few clients who had an unrealistic expectation that "best writers" must be able to "imitate" someone's preferred voice in writing.

Let me tell you this. With nearly two decades of writing experience, it's still impossible to hit the nail on the head when it comes to forcing someone else's voice in my own writing.

I understand that many of us maintain a personal blog. It's not a bad thing to have a strong desire to require the writer to mimic your voice. Knowing that no one in this world can really duplicate your voice, would you rather let the writer be herself in writing for as long as she does not go off course from your topic?

Thank you for your inputs.

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Weintraub said:

I believe that people hate being sold to, at least in a fake way ie commercials which is why TiVo and adblockers were invented. With that being said, if I'm reading an article and it comes off as fake or generic to other articles I've read, I feel like I'm already going to know what they have to say and isn't worth my time. If someone can catch my attention and make more of a personal connection, it not only makes me want to continue reading the article but makes me want to look at more of their content. But this is me speaking as a consumer, not a marketer. There a lot of marketers with a lot more of experience than I have that probably have a great technique to draw a crowd with articles, etc.

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Trinity Smith said:

I guess it's not bad to let the writers write the articles in their own words, assuming that you've hired an excellent writer that uses a professional tone.

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LoftPower said:

If you want a certain tone or voice, you need to clearly state that. Some writers have their own voice that is sometimes hard to change. Everyone has their own style of what they like and don't like.

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charliebrooker said:

"nearly 20% of our clients required us to write by using their own style and tone in writing"

Never had that asked of me in five years of writing professionally.

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BoogieBonzo said:

When I hire writers I always give them detailed information about what kind of writing I expect (not only the topic and keywords). You shouldn't expect writers to read all your already written content for specific website.

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