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What's your opinion?

Discussion in 'White Hat SEO' started by mandude, Aug 7, 2013.

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Which Page to Put Lander?

  1. "About" Product page

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  2. "Buy" keyword page

    0 vote(s)
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  3. Both!

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  1. mandude

    mandude Jr. VIP Jr. VIP Premium Member

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    I am debating with myself on this one.
    If you have a product, lets pretend its Jenny Craig Weight loss program. So say you have a lot of people that do not know about it, and search for info, so you have a basic lander "Jenny Craig Diet Plan" page, complete with buy now links, etc but something like "Buy Jenny Craig" also is a great buyer keyword (currently, just a basic article page). Deciding whether to put a lander on "Jenny craig diet plan", or "Buy Jenny Craig" which would get more conversions, more traffic.

    I don't think I want to hear "put one on both" haha, since you want to have premium content on landing pages, costs money, time etc.

    WHATS YOUR OPINION!
     
  2. seocrab

    seocrab Senior Member

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    Personally, I would optimise for both phrases on one landing page, to provide information and a call to action for sales. I find that single-phrase pages drop in rankings much quicker...Google likes information and we like sales, so it's the best of both worlds.
     
  3. vjchere

    vjchere Power Member

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    Buy keywords page.
    Normally i send out a few releases so that i can get links from some high authority sites like abcnews, cnet etc. Now i put their logo on that url and say that look this thing was featured there.You just got TRUST TRUST TRUST from the visitor.
    I put a buy button on top and then the first title is - Why is this a good choice - A comparison
    I have 2 sites with the same issue as u have and those things are my successful testing. Could be opposite in your niche though. but if this is me, i will do what i wrote above.
     
  4. mandude

    mandude Jr. VIP Jr. VIP Premium Member

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    Interesting, I may add that to the page.