I am debating with myself on this one. If you have a product, lets pretend its Jenny Craig Weight loss program. So say you have a lot of people that do not know about it, and search for info, so you have a basic lander "Jenny Craig Diet Plan" page, complete with buy now links, etc but something like "Buy Jenny Craig" also is a great buyer keyword (currently, just a basic article page). Deciding whether to put a lander on "Jenny craig diet plan", or "Buy Jenny Craig" which would get more conversions, more traffic. I don't think I want to hear "put one on both" haha, since you want to have premium content on landing pages, costs money, time etc. WHATS YOUR OPINION!