I've got a site with some pr3 and pr2 pages and I've been experimenting with getting newly published content with no page rank - ranked at the top of google for specific keywords. I found that within 8 hours I was able to rank at the top of the SERPS for reasonably competitive keyphrases within my niche, even beating sites with higher pr etc. I just wondered if any of the google seo gurus knew why my pages were going straight to the top? They're still there now, a whole week later. Please also state your number 1 most important SEO tip for webmasters to bare in mind when trying to rank in google. Thanks.