What's your method to building a legitimate Facebook page fan-base?

With twitter it's easy because you can just follow your target market, and hope they follow back, and then unfollow...and slowly build a twitter account that's legitimate and includes your target market.

With Facebook, what's your method? Do you just friend request random people? Do you upload photos and tag other popular facebook pages? Do you rely on your website traffic for facebook likes? What's your method?

juicyJucie,

Getting more fans on your page is really to two part process. You must have great content or tools or something on your page that people will want to engage with. Then, you must promote it.

For promotion you could try sending out email blasts to any customer list of emails you may have. You could build a list up if you don't have one. You can also place links to your social media presence on any other web properties that you have. For example your website or any other external properties. If you do any other kind of promotional activity you can share a link to your page there.

Fangating is a good way to get people to like your page when they get there. There are a lot of good apps that can do this for you.

Another option is Facebook advertising which can be effective.

North Social has some good apps. They are paid but a pretty good value,

http://northsocial.com/

Here is a good article on getting more likes,

http://mashable.com/2012/06/19/how-to-get-more-likes-shares-on-facebook-infographic/

Hope that helps,

Shawn

engage on other pages in your locality posting pictures is always good.

keep an eye on reddit for pics/videos that are going viral.