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What's your conversion rate?

Discussion in 'Black Hat SEO' started by mqs1000, Dec 26, 2013.

  1. mqs1000

    mqs1000 Power Member

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    I'm about to launch a paid membership section on my website. I know this is a very ambiguous question and no one can tell the future but I am just trying to get a very rough idea. I offer tips/videos/guides/blog posts on a very popular video game. I have a pretty good following and get over 1,000 new unique visitors a day from search engine traffic. I've been posting free content for over a year and everyone loves my stuff.

    Now I want to monetize it. So I will be offering "advanced content." I want to charge people a monthly fee of around $5 bucks to be a member in the advanced membership section where they will be granted access to advanced new content almost every day, access to a members only forum section, free entry into tournaments, and a few other features. I will create a killer copywritten landing page advertising the paid membership section and I will add a content lock (with an X out option) that advertises the membership section when people first visit the site.

    I have no idea what kind of conversion rate to expect. I'd be thrilled with 1%. What do you think?
     
  2. netmatrix

    netmatrix Regular Member

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    You may also want to consider offering 6-month and 12-month memberships at a reduced price, could help with the overall conversion rate.

    As far as what conversion rate to expect... any number I give you would be a shot in the dark. Too many factors involved.
     
  3. mqs1000

    mqs1000 Power Member

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    Definitely plan on doing that. 3 months too. Do you think 1% is too hopeful?
     
  4. netmatrix

    netmatrix Regular Member

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    It really comes down to the perceived value your visitors see in subscribing to the membership rather than just viewing your free content.

    Is 1% possible? Yes. Have I seen higher rates? Yes. Have I seen lower rates? Again, yes.

    I recommend that you work to continuously improve your sales page (and what you offer) after you create it - split test so that even if you don't start at 1% conversion, you can make that your goal and beyond.

    Also, food for thought: At only 1/2% conversion, if the average member stays subscribed for 6 months, at the end of the 6 months you would be looking at something similar to this...

    Month 1: 1,000 visitors x 0.5% = 50 x $5 = $250
    Month 2: 1,000 visitors x 0.5% = 50 x $5 = $250 + $250 = $500
    Month 3: 1,000 visitors x 0.5% = 50 x $5 = $250 + $500 = $750
    Month 4: 1,000 visitors x 0.5% = 50 x $5 = $250 + $750 = $1,000
    Month 5: 1,000 visitors x 0.5% = 50 x $5 = $250 + $1,000 = $1,250
    Month 6: 1,000 visitors x 0.5% = 50 x $5 = $250 + $1,250 = $1,500/mo

    = $1,500/mo. (Rough estimate if members drop off around the 6th month mark)

    If you hit 1%, you'll be making double. Now you see why it is so important to constantly work on your conversation rate. It's not set and forget it.

    You can eventually add more expensive membership options, upsell, and continue to increase traffic. There is a lot of money to be made.
     
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    Last edited: Dec 26, 2013