Discussion in 'CPA' started by tyhl7, Jan 31, 2012.
Short answer: Better than untargeted traffic.
Real answer: Depends really.
I run a bunch of lead capture sites for other businesses that convert at between 20-84%
My clickbank stuff converts most of the time around 2% though.
The question makes sense, but I'm not sure it's quite complete. There are a lot of variables involved, but before even going into that you'd really need to define what 'targeted traffic' means. Then you'd have to define what 'conversion' means because converting into a 'sale' from "targeted traffic" is certainly different from converting into a 'lead' from "targeted traffic".
A better question would be what the conversion rate on a particular offer with a particular landing page is from a particular type of 'targeted' traffic. Otherwise you end up with numbers that don't mean anything.
When I enter a niche, I hope to get a 60% conversion rate with traffic from search engines.
My conversion rate is high because I do email marketing and I get targeted leads from the search engines.
In this case I need to know the conversion into sales of a particular type of products from targeted traffic like people that search for this particular type of products. But I'm new to CPA, so I also wanted to know the results in each particular case that you guys have experienced.
PS: I'm planning to do reviews of these products and place contextual ads on them.
If you butter up your affiliate manager they could give you the lowdown on the conversion rates of other people running the same offer that say they are promoting the offer through search.
Again though, specifics. Obviously nobody wants to give away their niche, but if you are promoting a product by targeting the brand name you could expect upwards of 10% I guess, otherwise standard conversion rates of around 2%.
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