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What's Wrong With My Campaign?!!

Discussion in 'Adwords' started by mystery, May 24, 2009.

  1. mystery

    mystery Regular Member

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    Ok, so I've set my adwords campaign with ONLY four keywords as a start.

    My goal was to get around 200 visits to my landing page and test the conversion rate of a particular product, which my AM told me was high.

    After a coupla hours or so, I've received impressions between 100-150 for three keywords. One of them got 114 impressions and one click (CTR 0.88%). The other two also had 100-150 impressions but no clicks.

    The fourth keyword got 861 impressions and two clicks (CTR 0.23%).

    (P.S. I was dominating page one of google search for all four keywords).

    Now here is what happened:

    I left the campaign running over night and no new impressions nor clicks were showing the second day. I've even increased my daily budget by adding another $50 then another $50, making it $200 but still no use.

    Do I need to further increase my daily budget?

    Are my ads being stopped by google, as I don't see them now neither on page one nor two or three? I thought google tests your ctr after 1000 impressions for each keyword. Is it for the whole campaign, 'cause if so, then yeah the whole campaign did receive a lil over 1000 impressions thus far.

    Question: is this Google's work or have my competitors done something and I need to increase my bid for keywords?
     
  2. mystery

    mystery Regular Member

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    Ok, I've checked the notes next to each keyword:

    Three of them have notes saying that the bid is below first page bid estimate (which is weird as my same bids made them show on page one the other day).

    The fourth keyword has a note saying "Ads rarely show due to low quality score".

    If I edit the ads for the fourth keyword with the low quality score and save the new settings, will google give me a chance to test the new ad?
     
  3. positivenote

    positivenote Regular Member

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    Occupation:
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    To: Mystery..

    In this case you would need to focus on making making your ads look so good that they get bolded by Google

    for example type in Google "buy music" and look at the 7th ad

    Buy Music for Just 0.15$
    Buy High Quality Music online.
    Legal Music at Mp3va.com. Check it!
    mp3va.com/buy-music

    Forget about trying to spend more money for now..drive as much targetted traffic and in most cases you might even pay less..Of course you also have to keep in mind that if you are new to Adwords..Google will not show you alot of love in the beginning..hope this helps..

    Relevance is KEY..
     
    • Thanks Thanks x 1
  4. mystery

    mystery Regular Member

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    Ok, yes I'm new to adwords. But the thing is all of my ads were bolded as I've tried my best to included the targeted keyword in title, description and display url.

    One of them got 1st position in the search results, while the other three were like 4th and 5ths or so.

    The problem is I know for sure that my ads are more clickable than my competitions' who still have their ads showing in their positions.

    I am bidding on all three matches: Broad, Phrase and Exact matches. Should I target only the Exact Match?

    If I apply some changes to the specific keyword ad that has the low quality score next to it, how long after that should I expect traffic to start coming again?

    I mean WHEN will google give me another chance after editing the ad and when will the new changes take effect?
     
    Last edited: May 24, 2009
  5. mystery

    mystery Regular Member

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    P.S. My campaign and keywords are still showing as: "Active".

    However, as I said before, no new impressions reported.
     
  6. akmacorp

    akmacorp BANNED BANNED

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    Try to create a relevant landing pages.

    Maybe your ads has no impressions because of your very
    low quality score.
     
  7. shrkscn

    shrkscn Junior Member

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    You can use the keyword diagnosis.. you can find it on the summary screen for adgroups... it will tell you why your ads are not showing